King of Soho is a new kind of gin, just launched in honour of his father. Howard named the brand after his Paul Raymond. Paul Raymond helped shaped up the Soho area, quickly becoming rich in creativity, music, art and modern culture.
Howard, wanted a bespoke smooth full-bodied spirit crafted with 12 botanicals, with citrus notes. The beautiful design on the bottle embodies Soho, with a hybrid fox-human and his trumpet.
Having been invited down to the launch party, at the Union Club in the heart of Soho. The night kicked off with cocktails, the Soho slings were the one for me. The gin botanical notes surfaced well and brought out the sourness of the lime.
The other Evening drink tasted a lot stronger, filled with dashes of bitter, stirred with thyme opened up the juniper and pine notes.
For more information visit the King of Soho website and here are some cocktail recipes.
Evening Thyme
50ml King of Soho Gin
10ml Volare Triple Sec
10ml Antica Formula
2 dashes Peychaud’s Bitters
1 dash Regans’ Orange Bitters
Stir with Thyme sprig
Garnish with lemon zest and thyme
Soho Sling
50ml King of Soho Gin
15ml Lime Juice
35ml Pressed Apple Juice
50ml Ginger Beer
Build in a tall glass filled with cubed ice
Garnish with a slice of apple