Consider this a call to action: make M&M’s great again!
Candy giant Mars, Inc. unveiled a new look for the anthropomorphized chocolates, and people aren’t reacting too kindly.
Part of its commitment to “creating a world where everyone feels they belong and society is inclusive,” the parent company effectively de-YASSified the M&M characters, re-outfitting them in sensible footwear and stripping the female-presenting candies of their fabulous makeup.
https://www.instagram.com/reel/CY9R2SyBoUC/?
Mars is also dropping the prefixes from each M&M’s’ name, an attempt to focus on “their personalities, rather than their gender.”
Thus, Ms. Green is now Green and wears Common Projects low-tops instead of her signature go-go boots. (“Give the green m&m back her prada boots NOW,” a top comment on M&M’s’ Instagram reads.)
Orange, on the other hand, is clad in Timberland-adjacent boots and sports a fearful expression, which Mars said is meant to “acknowledge his anxiety.”
(The company did not provide an explanation for why the chocolate candy is struggling with his mental health.)
— amy b (@arb) January 20, 2022
Brown, the OG of the M&M’s, still wears those iconic spectacles, but her platform stiletto pumps have been changed to no-nonsense kitten heels. (Give the Brown M&M her Red Bottoms back NOW!)
By rendering the M&M’s un-erotic and anxious, Mars inadvertently made itself the butt of Twitter’s new favorite joke.
The company’s intentions are good (yes, we’re all for inclusivity), but making anthropomorphized food gender-neutral is the kind of ridiculous grab at brownie points only corporate America can dream up.
i will not buy another pack of m&ms until there is an m&m with ibs https://t.co/mYWjA0zsGZ
— will (@fuckmarrywill) January 20, 2022
why aren't any of the m&ms in doc martens
— maddy rose fellows (@mabbylmao) January 21, 2022
Wait so the Brown M&M is Geri from Succession? pic.twitter.com/U3XXbe4UAa
— hanna hanra (@HannaHanra) January 21, 2022
