Meet Sainath Jain, Co-Founder, Hivado, a sustainable, sophisticated, and simplified skincare brand for men, designed and developed in India with a motive to redefine the self-care rituals that inspires moments of pause. Sainath revisits the past and talks about the journey of a homegrown luxury skincare brand that he together visualized with Shradha Mutha for years and launched during the pandemic in 2020.
INTRODUCTION
Hivado came into existence in 2020 and the main reason behind its birth was my personal need, as I could not find anything non-greasy and light that suited my skin. As far as the name ‘Hivado’ is concerned, it has a connection with the local Indian DNA of Marwaris, which means ‘Heart’. The reason we picked this name was, we wanted to bring the transformation in everyday skincare and self-care of men and that happens only through the heart. And for us, the ingredients of our products are the heart of the offering, which is above branding, packaging, and marketing.
LOCKDOWN LAUNCH
Initially, we were also hesitant about launching Hivado during the pandemic. But then we realized that it is the best time to communicate with people (men) about self-care and hygiene. The lockdown made people understand the need for pause, self-care and valuing oneself and that is what we want to communicate with Hivado. So I guess it all fell into place at the right time.
PHILOSOPHY POWER
We want men to pause, introspect, and revive with a completely new routine where healthy living is inevitable. At the initial stage, we have unearthed some of nature’s most profound ingredients that have been carefully formulated into skin care products designed to nourish a man’s skin. Our brand philosophy is a result of in-depth research and personal observation that started way back in 2015. Hivado intends to be a global brand born out of India, which is most importantly, simple and effective.
UNIQUENESS
Since 2015, we have seen a swift shift of men towards grooming products due to global exposure, but, when we analyzed we came to know that none of them were solving the problems, rather they were only helping in styling and grooming. This became one of the reasons for us to think beyond the obvious. Also, our 92 percent ingredients are natural, and the rest 8 percent are laboratory-made with zero compromises in terms of quality. For instance, we use African Kalahari melon oil, Witch Hazel Extracts sourced from Japan, Shea Butter from West Africa, Olive Squalane from Portugal, and so on. Also, we use the finest fragrances sourced from top-notch Swiss houses, which makes us completely unique and authentic.
PACKAGING PERFECTION
Our product packaging vision is strongly rooted towards a sustainable, minimal, functional, and utilitarian approach. Our brushed and reusable aluminum bottles are designed and develop in Auroville and we only manufacture small batches of products, so that we deliver only the freshest products to our customers through the website (www.thehivado.com).
FAVOURITE PICK
Out of all the products, body lotion is my favorite. First, it’s lightweight, and second, the special formulation of Shea Butter melts easily into the skin, improves circulation, and provides day-long nourishment. Before this, I never found any apt body lotion, because whatever is available in the market is so greasy that it always made my skin feel so heavy that I preferred avoiding them. It was only during my stay in Paris when I was working with Louis Vuitton the weather made me realize the need for a good body lotion and today I feel proud of my own creation!
FUTURE FILE
Our vision is to create an ecosystem towards self-care for men. While we have just started with skincare, moving ahead, we will expand in, hair care, and other body care products. Also, from the wellness perspective, body supplements are also under our radar. So as we grow, the umbrella will keep expanding to make men look and feel better than before.
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