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In conjunction with the premiere of the new movie Space Jam: A New Legacy, Snipes, the acclaimed streetwear brand, paired up with Warners Bros to release a special edition collection of clothes inspired by the film. This, however, is not your regular basketball collection.
The line consists of 48 pieces including denim jackets, bucket hats, caps, shorts, and socks, among other items. The collection itself is a real conjunction of the two parties involved. The clothes marry the forward-looking streetwear-oriented outlook of Snipes with the playful aesthetic of the Looney Tunes, who feature prominently in the movie. There are, of course, offerings for the basketball players, as well. Expect sweatsuits made with Looney Tunes prints, jerseys, sweatbands, even basketballs.
The clothes were only one part of Snipe’s celebration in the lead-up to the film’s release. Just last month, the brand decorated the globe with giant blue basketballs set up in major cities across the world. They also organized a pre-screening event held in Berlin ahead of the movie’s release. Lastly, they plan to launch an AR Game that will be available on all mobile devices. The movie may already be out in the theaters, but the fun is just beginning.
Get your hand on the limited Space Jam: A New Legacy x SNIPES collection here.