The just-dropped news of the exciting The North Face X Gucci collab between the iconic outdoors brand and the Italian luxury giant has set the fashion world alight – in a good way. The campaign, shot in the breath-taking Alps, features adventurers, hiking and camping by the stunning lakes. The collection debuts throughout Mainland China first, and from the 31st December Hong Kongers will be able to shop it at Cochrane Street in Central and Harbour City in Tsim Sha Tsui.
Full of bright 70-inspired hues and vivid patterns, characteristic of Alessandro Michele’s aesthetic, the cross-category collection of menswear and womenswear, soft accessories, luggage and shoes, blend the boundaries between sports, outdoors and high fashion. Collab tents and sleeping bags are also bringing a new dimension to glamping.
We see massive appetite for the collection already, with the news gaining viral traction; showing the apparel industry once again that unexpected collaborations can make for the hottest and most successful fashion drops, transcending style tribes. Case in point is Louis Vuitton and Supreme, with roaring success, and Vuitton’s collabs with artists like Murakami.
This has also been incredibly timely in the age of the pandemic, with the appreciation of nature, the outdoors and healthy living at an all-time high. We’re all yearning for adventure in new places and this kind of curiosity is right in line with Michele’s explorations of style and culture. San Fransisco-founded The North Face has obviously been synonymous with adventure, freedom, and discovery for decades, and the partnership offers gorgeous, desirable pieces and items that touch both brands’ DNAs.
What I’m extra excited about is eco-sustainable angle, with the luggage containing ECONYL®- a nylon made from recycled and regenerated materials such as fish nets, carpets, and other waste that can be additionally recycled itself. Circularity in fashion is huge and much needed, with even some archival fabrics given new life by being partially incorporated into this new range. A future-facing collection for those who seek adventure, The North Face x Gucci is a triumph.
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