Designers desperate to make a mark in the retail industry will now have the assistance of the OFA online programme to help them every step of the way — from planning, merchandising, designing, buying, to launching and finally, manufacturing, promoting and getting clearances.
Launched in 2014, Omnilytics is a fashion analytics platform and the brainchild of Kendrick Wong, a young and successful entrepreneur who was featured in the Forbes 30 Under 30 list. The premise of this creation stemmed from the idea of making real-time market intelligence data accessible to retailers worldwide. Today, Omnilytics’ services are used by 75,000 brands, including luxury clothing major Salvatore Ferragamo, skincare and cosmetics giant Shiseido, shoe store Melissa and sportswear giant Adidas. Showing support to this endeavour are leading fashion brands Zalora, Marshmallowscarf and FashionValet. 
At the launch, Barry Ooi, former CEO of homegrown apparel brand Twenty3 and current head of fashion analytics at Omnilytics said, “It’s a common scene where fashion businesses are stuck with slow-moving inventory stemming from a lack of understanding of what their customers are looking for. Brands first need to have a strong grasp of their market and their competitors. Combined with the knowledge of their internal data, only then can they create strong growth strategies.”
And this is exactly what the fashion academy aims to achieve through its 11 online modules, with over 50 chapters available under three packages. Industry experts with a combined experience of over 30 years have poured their learnings and insights from their personal entrepreneurial successes and failures into these chapters.
For more details on the new OFA program, visit omnilytics.coThe post The Omnilytics Fashion Academy wants to help fashion brands make smarter decisions appeared first on Prestige Online - Hong Kong.