Meet Rohit Reddy (RR), a dynamic, dapper, and successful real estate entrepreneur and the founder of Signature Developers- a prominent and fast-rising real estate company in Hyderabad. Rohit is a connoisseur of luxury living with a flamboyant personality, which he expresses through his love for extravagant parties, exotic cars, and palatial mansions. Rohit’s extraordinary thought process is the direct result of his upbringing and education at Hyderabad’s most coveted Hyderabad Public School, followed by his graduation from Purdue University at West Lafayette, Indiana. Rohit firmly believes that his travels abroad have helped him broaden his horizons and come back to India with a more profound outlook towards life. In his own words, Rohit Reddy says that “I am here to bring in the best in the world of luxury and real estate, and I am thankful to my parents who taught me that living an extravagant life is fine, as long as you value it and are disciplined enough to maintain it.”
You are close to completing two decades in the world of entrepreneurship. How do you look back at your journey?
(Smiles) Well, I think it’s been a journey full of constant learning and unlearning. Meeting people from various walks of life and understanding their individual thought processes has helped me in shaping myself as per my dreams and aspirations. Trying to be a good leader is not easy, and I have realized that you are only as good as your team. Hence, I make sure to keep them constantly motivated and make efforts in setting an example myself by leading a life of self-discipline and determination. As the saying goes: nothing great was ever easily achieved. So, here I am, taking life one thing at a time, with a firm belief that I am destiny’s child. Moreover, my love for fitness has made my mind stronger and more resilient in the face of challenges, which is why I refuse to settle for anything average.
Your real estate venture- Signature Developers, is one of the most celebrated establishments of Hyderabad. In your opinion, what’s the key to the success of your brainchild?
The most unique thing of Signature Developers is its vision to be a leader in the market for super-luxury residential space in Hyderabad, which was lacking when we entered the market in Hyderabad’s most coveted Banjara Hills area through our first project-Signature One. From the beginning itself, we have set high standards in our company for important functions such as design, quality, delivery, and lifestyle at large. As a result of our efforts, our customers feel proud to be a part of the Signature family, and that speaks volumes of our success story. One of our recent projects ‘Signature Horizon’ overlooking the Golconda Fort is another feather in our cap that I am proud of, and I believe that ‘Signature Estates’, spread across 108 acres with its 94 mansions, will certainly put us on the national map.
In the present time, sustainable living is drawing the attention of people belonging to tier – 1cities. How is Signature Developers sticking to the philosophy of sustainability?
Well, while the trend has recently been highlighted in the commercial market, we at Signature Developers have been following the philosophy of sustainability ever since the very beginning. We use sustainable materials, that are environment-friendly and significantly reduce our carbon footprint. Keeping the city life in view along with the healthy living of our patrons, we have always believed in larger homes with more open spaces. At Signature Estates, our latest project is a harmonious symphony of up to 70% open spaces, combined with natural elements and scenic landscapes, with the latter being a regular highlight across all our projects. Hence, we collaborate primarily with nationally recognized architectural firms to stay ahead of the curb and always offer something unique and revolutionary that Indian customers have never experienced before.
The RR Empire is all things luxury. How do you define luxury as an individual?
For me, comfort is an integral stepping stone on the road towards true luxury. From my home to my office, I appreciate everything that is designed to offer me comfort, above all else. When I realized just how much the idea of comfort pleases me, I decided to seamlessly blend it in my work, combining quality with a design to define my own concept of luxury, which we offer as a company in the real estate market. So, for me, luxury and comfort are essentially synonymous, and they both come with a lot of aesthetics that help add to the beauty of life.
When it comes to decision-making at the work front, what is your guiding force?
From the time that I first started working up till now, my motive has always been to deliver beyond what one can expect. Doing so not only adds to your brand value but also helps build a never-ending trust. While mentoring my team, I always tell them that, delivering the best and striving to exceed the customers’ expectations, who have chosen to place their trust in us – is our motive. We have to build on that trust to create landmarks that others can’t even begin to fathom, so that we may establish a legacy that will last forever.
As an individual, I try to walk past my fears. Whenever there is a sign of fear, it sparks a sense of curiosity within me, and I allow myself to be inspired by my own ideas along with what those around me are achieving. Breaking the walls of fear and walking past them also helps me with decision-making, visualizing my dreams, and confidently saying ‘Yes’ to my internal gut feeling. I have realized that only when you allow yourself the freedom to acknowledge your big dreams and grand ideas, can you begin your journey. I’ve always given my dreams the power to pull me forward, and even if things sometimes don’t work as exactly as planned, they always teach me a fruitful lesson.
You are very close to your mother. Tell us about your bond with her and does she also guide you on the work front?
Throughout my childhood, I have always cherished the idea of being with my mom and dad. Having lost my father earlier on, it’s my mom who became my guiding force, and she is and always will be my sunshine. She has instilled the desire in me to be the best at everything I do. She is also the chairperson of our company and is hands-on with every decision we make. She expects nothing less than excellence from me, and that expectation is what helps me push the envelope every single day!
What keeps you busy apart from work?
Long ago, I read somewhere that people with great passion can make the impossible, possible. I personally feel that my passion and love for fitness, fashion, and travel will continue to bring more happiness and positivity into my life. Additionally, spending time with family and friends gives me a sense of completeness that we all seek in a perfect life.
How do you create a work-life balance?
The foremost thing is to be disciplined and learn the art of being sincere about whatever you pursue in life. I realized this at an early age, and it has helped me achieve a balance in my life. Till date, I manage my time meticulously and try to be consistent at everything I do, without getting distracted. Moreover, I make sure that I regularly indulge in leisure activities that give me joy and happiness. They help me bring back more energy and freshness in the workspace, which works as motivation for me and my team at large.
If not a businessman, what else would have Rohit Reddy picked up as a profession?
I think I would have probably been a tennis player like Rafael Nadal, or perhaps an actor like Tom Cruise. Always giving my best, redefining stereotypes associated with age, and setting new goals every year. For me, one’s life should revolve around their passion, as it gives a person immense scope to grow, that too at a faster rate with the utmost happiness. After all, that’s what truly matters most in life!
What are your future plans in the world of luxury and real estate?
In my opinion, my biggest strength is that I challenge myself to be a better version of myself every single day. And this summarizes my future plans for my brainchild too. I will continue to develop world-class buildings and, expand into commercial real estate, along with other industries such as food and fashion. I also have a dream to have my company listed on the stock market someday and to continue setting goals for others to follow.
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