While many Houses scramble to remain relevant, updating their collections with a new look each season, Prada does it effortlessly. The key to this constant contemporaneity is that the brand’s aesthetic is rooted in timeless style.
Prada is simple, understated, and made to exacting standards — three things that never go out of style. An embodiment of Prada’s ability to create classic pieces that stand the test of time is the America’s Cup Sneaker.
Launched in 1997, the America’s Cup Sneaker remains essentially unchanged 25 years on. It’s still a staple in our rotations. Not as part of the spreading ‘90s & Y2K trends which are resurrecting pieces from the era, but simply because it never even went out of style. Our love of the America’s Cup Sneaker has been stoked by the release of a new colorway.
The Rubino Bianco palette is a supremely clean, eye-catching combination. Patent leather in bold red highlights the shoe, mirroring the signature Prada Rossa color while immaculate white mesh and leather set the backdrop. We’re more used to Prada kicks landing in sleek black colorways, but this departure is giving us big retro sportswear energy which suits the streamlined silhouette perfectly.
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