Tiffany Masterson is no ordinary beauty entrepreneur.
Back in 2012 when she launched the clean skincare line Drunk Elephant, the beauty world can be divided into either those giant brands who championed fantasy ingredients and imaginatively inspiring story, or more result and ingredients-driven brands with a clinical and minimal (boring) look that lacks aesthetic appeal. Drunk Elephant, with its ingredient-elimination philosophy, combines real, thought-provoking backstory with results-driven formulation and aesthetically-pleasing package designs.
Within eight years, Drunk Elephant has become one of the biggest “clean” beauty brands in the industry, let alone one of the very first to pioneer both the term and the trend. Last year, the brand was acquired by Japanese beauty conglomerate Shiseido in a US$845 million deal that was the second biggest beauty acquisition in 2019 after L’Occitane’s acquisition of British skincare brand Elemis. The Shiseido acquisition was a move that Masterson considered necessary in order to “take [the brand] to the next level.”
But before we get to know what would become of Drunk Elephant under Shiseido’s wings, Prestige talks to Masterson about her years in this industry, and what she thinks of her role in pushing the boundaries of the clean beauty movement.
The post Tiffany Masterson of Drunk Elephant on Pushing Boundaries in Clean Beauty appeared first on Prestige Online - Hong Kong.