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Vague Watch Co. Is Making Vintage Rolex Aesthetics Actually Affordable

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Brand: Vague Watch Co.

Release Date: Available now

Buy: Highsnobiety Shop

Editor’s Notes: Luxury vintage watches remain one of the all-time ultimate grails — so much so that some can resell for millions of dollars. As we wrote previously, the market is out of control, which is good for those already in possession of a luxury watch, but less so for those into the vintage engineering and aesthetics of classic watches who don’t happen to have a couple of hundred thousand hanging around.

Enter Vague Watch Co. The Japanese company has been in the watch game for 30 years, beginning as an antique watch dealer. Over the last two decades, Vague Watch Co. has pivoted to releasing its own watches that combine the affordability of new watches with the technical details and design prowess of iconic vintage designs.

For its first drop on Highsnobiety, we’re releasing two of our favorite Vague Watch Co. designs: The Submariner and the Sailing Snoopy Watch. The former draws aesthetic cues from the legendary Rolex Submariner and arrives in three colorways, each with its own distinctive vintage feature.

The Submariner Grey Fade is designed to look aged by the sun, with a faded grey bezel and matching case and stainless steel belt, all finished off with a made-in-Japan automatic movement. The Grey Fade / Black colorway comes with a black bezel and dial, contrasting with the stainless steel belt that’s undergone an aging process to give it a vintage feel. Finally, the Submariner black features and nylon belt in military khaki giving the watch an old-school feel.

If you’re looking to add a little fun to your classic watch, we’re also dropping a Sailing Snoopy Watch that comes with a lighthearted image of the titular character wearing a nautical hat. Perfect for your next boat trip. Then, for the watch aficionados looking to level up their collection, we have two watch cases to keep your goods protected between wears. 

Want to keep browsing? Head to the Highsnobiety Shop for more products that we love. 

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