It seems that the season for giving has arrived early in the fashion world. Earlier this week, Dior launched its #DiorLoveChain campaign in an effort to support a new educational initiative by WE Charity. Not long after, other fashion labels have followed suit.
From Versace to Salvatore Ferragamo, a raft of bigwig Italian designer brands have banded together to auction off tickets to their shows in the upcoming Milan Fashion Week. Held in collaboration with the Charity Stars website, the initiative will run until September 8, after which the proceeds will be donated to charitable foundations selected by the brands.
Fashion’s new charity movement will benefit a wide range of causes, including researching Alzheimer’s and Parkinson’s diseases, fighting against AIDS and providing recreational support to hospitalized children.
Likewise, bidders are spoilt for choice. Versace is offering a pair of tickets to its Spring / Summer 2018 show on September 22, along with a meet-and-greet session with Santo Versace; Salvatore Ferragamo’s passes come with an invite to its after-show cocktail and party; Etro promises two backstage and standing passes, as well as the fashion house’s book signed by creative director Veronica Etro herself.
Other high-end labels — such as Prada, Miu Miu and Moncler — have taken part by putting their prized bags up for grabs instead.
This year’s Milan Fashion Week, which kicks off on September 20 and runs until September 26, is sure to make a positive difference. Some of the more coveted lots from the likes of Versace and Giorgio Armani are already fetching considerably higher bids ranging between $1,500 and $1,800.
Head over to the Charity Stars website to track the auction and place bids on the offers you can’t refuse.
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