Ritu Kumar is one of the most renowned brands in India today. Since 1969, it has developed a unique style of its own, reflecting the heritage of Indian craftsmanship in a contemporary vocabulary.
Ritu Kumar’s understanding of designs and innovative use of crafts has created a new classicism. The brand is renowned for its distinctive use 
of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. Today, the brand has grown to retail through 90+ stores across the country and shipping worldwide.
Aarké Ritu Kumar has recently launched its Autumn Winter ’21 collection, ‘Vintage Soiree’. As the name suggests, the soul of the collection lies in the vintage vibes. The collection beautifully captures the true ethos, culture, and aesthetics of the season which will bring forward a time of celebrations and warm greetings.
As far as prints and patterns are concerned, geo-retro prints in shades of scarlets, deep blues, and mustards to rich shades of greens and luscious teals, dominate the collection. Interestingly, the entire 
collection is an elegant assortment for an easy everyday vibe. The vivid color story of this collection also translates to breezy fabrics like chiffon and cotton along with roomy shapes of flowy dresses, kaftans, and suits made for various occasions in a woman’s daily life. Additionally, a vintage-inspired vibe also translates well with our easy-to-wear jumpsuits and streamlined shirts.
With its second collection, aarke brings forth a curated line of jackets, sweaters, and shrugs in classic 
shapes. A collection that will fit in with your everyday life is a joyful rendition for the upcoming festive/winter season.
So, are you ready to fall in love with vintage vibes with a hint of modernity of the collection?
The collection is available on the website www. aarke.in, aarké store in Jalandhar and on partner sites like Myntra, Tata Cliq and Nykaa Fashion.
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