When you spend an overwhelming amount of time on the internet, you begin to notice things, and that’s exactly what happened when Jacquemus debuted its FAMILY LOVE campaign this week.
We’ve already taken a look at the campaign itself, which also happens to be one of Jacquemus’ best ones, but what we failed to spot are the Nike shoes that are worn by some of the campaign’s cast.
https://www.instagram.com/p/CTkaZgjsgZK/
The rumor mill has been churning since February last year when frequent Nike collaborator Yoon Ahn from AMBUSH posted a picture on Instagram with the caption, “CHECKS OVER STRIPES.” The image features some of the Swoosh’s most well-known partners, including Travis Scott, Virgil Abloh, Matthew Williams, Hiroshi Fujiwara, Tom Sachs, Drake, Martine Rose, and more. In the photo, Simon Porte Jacquemus is also featured. But he doesn’t have a Nike collaboration – yet.
When the FAMILY LOVE campaign made its way around the internet, I couldn’t help but notice that the shoes worn in the images are very obviously Nike. Although they may not be a collaboration, they may be our second piece of evidence in this saga.
https://www.instagram.com/p/B8NicUiBvJ_/
One of the pairs featured is the Nike Shox, in a black colorway accented by a metallic Swoosh. Additionally, a white sneaker is featured, and after a closer look, it seems to be the Nike Air Series 6E or 6F.
Both the Shox, 6E, and 6F silhouettes have a distinct 2000s aesthetic, yet have a low profile and go well with Jacquemus’ minimal yet eye-catching and refined aesthetic.
It remains to see whether there’s a collaboration in the works, but in terms of timeline, it makes complete sense. Most often it takes approximately two or three seasons for a footwear partnership to come together, and with the picture posted in February 2020, it means we’re getting closer to a potential reveal.
There’s yet no information, just speculation, but all signs point to Jacquemus x Nike. You heard it here first.