HARRODS has teamed up with the British Fashion Council to go behind the scenes in the ateliers of four of the city’s biggest designers.
London-based fashion designer Matthew Williamson, along with fellow UK-based designers Rupert Sanderson, Antonio Berardi and Alice Temperley, have worked with Harrods on a series of online films.
In the first video, released this week, Williamson and his artistic director Georgie MacIntyre talk about the creative process from the moodboard and first concepts to the final runway show for the completed collection.
A further three films will arrive and will also explore the creative muse-designer relationships between Jade Parfitt and Rupert Sanderson (above)), Sophia Neophitou-Apostolou and Antonio Berardi (October 24), and Jacquetta Wheeler and Alice Temperley (October 28).
You can also visit harrods.com/inside-the-studio for exclusive content and the chance to shop the pieces featured in the films.
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