Heineken has unveiled a new TV spot titled “The Chase” which features Daniel Craig as James Bond in a high speed boat chase.
TOM FORD DRESSING JAMES BOND IN ‘SPECTRE’
The ad was created by Wieden & Kennedy Amsterdam. It was released on Facebook today and will air on TV and in cinemas from tomorrow.
The spot opens on Craig, who plays Bond in Spectre, jumping into a speedboat to evade some villains. A young woman, who is preparing for a waterskiing lesson, gets mixed up in the chase because she is attached to Bond’s boat. She ends up foiling the villains for the spy and manages to acquire a couple of bottles of Heineken, to boot.
Footage of Hervé Villechaize, who played the henchman Nick Nack in The Man With The Golden Gun but died in 1993, has also been inserted into the ad as a cameo role. Read the story @campaignlive.co.uk.
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