Whisky is set to overtake vodka to become the second-largest spirit consumed around the world by 2020, slipping in behind national spirits like baijiu and soju. You read that right, whisky is not already the most popular spirit in the world – that would be the aforementioned baijiu, thanks to 1.3 billion people in China.
This story, compiled by the AFP and somewhat deconstructed by us, cites a new report from the International Spirits and Wine Research Forecast for 2015-2020’s Global Review. It makes the bold claim that whisky will surpass vodka in the all-important cases-moved metric, which is impressive when one considers that vodka is the spirit of choice in much of Eastern Europe.
The analysts behind the report predict that the total consumption of whiskies will rise to 467 million cases and knock vodka from its position as the second-most consumed spirit in the world.
Whisky and tequila are also forecast to be the fastest-growing spirits over the next five years.
Overall, the global spirits market is forecast to grow by 122 million nine-liter cases between 2014 and 2020, to surpass 3.2 billion cases.
Most of the growth will come from Asia, particularly from China and India.
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