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Will the fashion industry’s foray into designer fragrances be enough to keep sales up?

Celine Haute Parfumerie

edi Slimane, fashion’s enfant terrible and the creative director of Celine is nothing if not an astute merchandiser. Appointed by LVMH honcho Bernard Arnault to grow the French label into a global moneymaker, Slimane’s latest salvo is the opening of Celine’s first standalone fragrance boutique in Paris, featuring 11 perfumes he conceptualised. (Related: French haute parfumerie […]

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