[dropcap size=small]H[/dropcap]edi Slimane, fashion’s enfant terrible and the creative director of Celine is nothing if not an astute merchandiser. Appointed by LVMH honcho Bernard Arnault to grow the French label into a global moneymaker, Slimane’s latest salvo is the opening of Celine’s first standalone fragrance boutique in Paris, featuring 11 perfumes he conceptualised. (Related: French haute […]
The post Will the fashion industry’s foray into designer fragrances be enough to keep sales up? appeared first on The Peak Magazine.