The massive Wyndham Hotel Group has launched a simplified rewards program to bring users faster and cheaper benefits.
Starting this week, the new program offers a flat redemption rate of 15,000 points for a free night at any of its 7,500-plus hotels with no blackout dates, bucking the traditional loyalty model that staggers redemption rates for different hotel categories, from budget to luxury.
Users of the free-to-join loyalty program can now earn a minimum of 1,000 points per overnight or 10 points per dollar spent, whichever is more.
Points can also be cashed in for a discounted hotel room rate once the 3,000-point threshold is reached. Previously, the company charged between 5,000 and 45,000 points per room in nine tiers.
Wyndham has also kicked off a summer special where member can earn 3,000 bonus points after just one qualified stay, now until September 7.
The new rewards program has also kicked off with a multi-million dollar campaign starring Kristofer Hivju from “Game of Thrones.”
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