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Brand: Studio Ghibli x LOEWE
Season: Spring 2022
Release Date: January 2022
Price: $380+
Buy: LOEWE’s website and stores
Editor’s Notes: Terrific time to be Team Ghibli: Not only is there a new movie and a Ghibli theme park coming in 2022, but the next collaboration that LOEWE’s issuing with Hayao Miyazaki’s animation studio is inspired by all-time classic Spirited Away, as revealed exclusively to Highsnobiety.
Perhaps it’s blasphemous to admit this, but Spirited Away has always been my favorite Ghibli film.
The studio’s legacy runs deep and I adore My Neighbor Totoro, Howl’s Moving Castle, Nausicaa, and all the rest, but Spirited Away was the first one I saw and it maintains a special place in my heart.
Seems like LOEWE creative director Jonathon Anderson feels similarly, given that it’s the second Ghibli film to inspire a LOEWE capsule.
https://www.instagram.com/p/CXssWxLKcL8/
Spirited Away is the story of 10-year-old Chihiro Ogino, transported to the wonderful and terrifying world of Japanese spirits (Kami) in a bid to save her parents from a curse inflicted by a witch named Yubaba.
It’s hard to describe the movie’s appeal, if you haven’t seen it. The animation is stunning, of course, affecting a dreamlike atmosphere that befits the lush score, whimsical characters, and gently moving plot.
Teaser imagery of LOEWE’s Spirited Away collection is especially vague, showing close-ups of some leather goods printed with the visages of Chihiro, No-Face, Chihiro’s silent companion, and Yubaba.
Boh, Yubaba’s giant child who gets turned into a mouse, also appears and even informs some of LOEWE’s vague teaser imagery.
The only concrete information that the luxury maison has revealed to Highsnobiety about the forthcoming Spirited Away line is that it launches in January, with more information to be revealed closer to its launch date/
Beyond this year’s Totoro capsule, LOEWE also recently announced support for the Ghibli Museum, deepening its relationship with the house that Miyazaki built.
