It was always going to happen: once adidas joined the metaverse in December 2021, its subsequent drops was all but guaranteed to get NFT-ified.
And, mere days after dropping the latest Prada x adidas collaboration, the sportswear giant is doing just that, promising a 3,000-piece “re-source” drop via the adidas Prada NFT site.
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Digital artist Zach Liberman, who specializes in geometric mosiac pieces, has been tapped to create an exclusive filter for hush-hush “re-source” project, which invites anyone with a digital wallet of their own to “mint a pseudonymous NFT” by submitting photographs of their own on January 24.
Then, 3,000 contributors will be invited to participate in the drop — don’t think you’ll be left behind if you purchased adidas’ initial NFT drop, though, ‘cuz you’ll be able to claim one of the 1,000 spots reserved for “Into the Metaverse” holders.
An additional 500 spots are being held for folks who tried to join the “Into the Metaverse” minting but failed. How considerate!
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Lieberman will then use these 3,000 contributions as individual tiles in a single digital artwork, and that mosiac will be minted as the summation of the adidas for Prada re-source effort.
Only one will be sold on SuperRare from January 28-31, with all 3,000 contributors retaining the rights to their individual contributions, meaning that they can sell off their single tile if they choose.
Thanks to the connectivity of Web3, they’ll also receive a cut of the profits from each sale of Liberman’s finished adidas for Prada re-source NFT, meaning that these companies are giving users two chances to strike it rich from the initiative.
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And could indeed be money to be made: adidas’ initial NFT drop is slowly increasing in value so anyone who gets their hands on a co-branded creation may reap similar rewards.
Anyways, plenty of jargon there but you get the gist: Prada and adidas are bringing in fans to help create and (potentially) profit off a communal NFT project. Meet the new drops, not the same as the old drops.
All part of adidas’ growing metaverse strategy: he Herzogenaurach-based company is taking to Web3 initiatives quicker and more loudly than its competitors, though Nike is quietly making moves with its RTFKT acquisition, Sandbox stake, and Roblox project.
