SFO Hotels & Resorts aims to be the leading luxury hospitality collection in the world.
Comprised of a few, selected properties in major cosmopolitan cities and luxury resorts destinations, its aim is to convey the excitement of the SFO brand, its timeless glamour and its heritage o magnificent Wealth, Luxury & Fashion.
Each property is located in the most prime luxury neighborhood in the city, or most prestigious area of the resort destination and features some unique physical characteristics that make it truly remarkable.
Each shall make a strong reference to the local culture, yet be designed with a local contemporary luxury feel, enriched by rare and lavish materials, featuring design furniture and custom built details.
The guest's experience is made flawless by an innovative service concept, informal yet impeccable.
The local bar and restaurant, complemented by a local food experience in resorts and by exclusive function spaces, is recognized as the city's most covered meeting point for the local high society.
SFO Hotels & Resorts is committed to sustainable luxury, respecting the surrounding environment as well as human resources.
SFO sets the standard for stunning getaways in amazing locations offering private space in eco-friendly environments, committed to sustainable operating standards and unique guest experiences.
This is the foundation for a new concept of luxury that connects meaningfully on all levels. By integrating our respect and understanding of the local environment, community, culture, cuisine and wellness, we aim to engage the heart, mind and senses, opening the path to bespoke journeys tailored to every individual’s preferences and interests. We create space and time that feels private, where every moment and interaction feels intimately personal, sending our guests home with spiritual and emotional memories, not just souvenirs.
We strive to create unique hotels and guest experiences distinguished by their craftsmanship, expressed through high quality, exceptional design and attentiveness to even the smallest of details.
The most memorable service is delivered genuinely from the heart. It's not just about knowing how to do it well, it’s about striving to do it better every day and delighting our guests.
While celebrating the uniqueness and authenticity of our local destinations, we focus on delivering world-class service and understanding the needs of our international clientele.
Being innovative is about being knowledgeable and applying that knowledge in fresh ways, looking beyond the predictable solutions to create new and surprisingly different experiences.
In all of our activities, we are committed to respecting and preserving the way of life and traditions of local communities, and we endeavour to minimise our impact on the environment by adhering to SFO's eco-sustainability policy.