Celebrity Life

For the CEO at ALT Worldwide, standing out in a saturated advertising industry calls for smarts, grit, and a heavy dose of authenticity.

The post Leon Lai’s independent creative agency levels playing field with winning formula appeared first on The Peak Magazine.

For the CEO at ALT Worldwide, standing out in a saturated advertising industry calls for smarts, grit, and a heavy dose of authenticity.

For more stories like this, visit www.thepeakmagazine.com.sg.

Once outdated relics in a digital world, painted advertisements are flourishing once again in New York, putting a dose of hip attitude into 21st century commercial art in the city that never sleeps.

The post New York goes back in time with revival of hand-painted ads appeared first on The Peak Magazine.

Once outdated relics in a digital world, painted advertisements are flourishing once again in New York, putting a dose of hip attitude into 21st century commercial art in the city that never sleeps.

For more stories like this, visit www.thepeakmagazine.com.sg.

In pursuing his passion for design, he was almost thrown out of the house. Now he's head honcho of one of Asia's most successful digital agencies.

The post The Peak Interview: How Jeff Cheong, President of Tribal Worldwide Asia, Blends Storytelling and Tech appeared first on The Peak Magazine.

In pursuing his passion for design, he was almost thrown out of the house. Now he's head honcho of one of Asia's most successful digital agencies.

For more stories like this, visit www.thepeakmagazine.com.sg.

Technology might have changed how brands send information across to consumers, but it doesn't change what makes a message impactful

The post Rethinking Advertising Strategies: Tor Myhren appeared first on The Peak Magazine.

Technology might have changed how brands send information across to consumers, but it doesn't change what makes a message impactful

For more stories like this, visit www.thepeakmagazine.com.sg.