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Celebrity Life

On the Road With Rihanna, LeBron, Roger Federer & Patti Smith

by Christopher Morency
What does a luggage brand, whose entire value proposition is built around travel, do when a pandemic hits, and both global and local travel is halted completely? It improvises. “We had to [indeed] reconsider what our campaign was going to be now that we knew that the world was never going to be the same […]
Posted in advertsing, features, lebron james, Lifestyle, patti smith, rihanna, rimowa, roger federer
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