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Artisans De Genève’s Latest Custom Rolex Looks to “The Big Blue”

Switzerland’s masters of watch personalization, Artisans De Genève‘s latest creation, la “Grand Bleu,” sees the iconic Rolex Deepsea undergo a stunning transformation inspired by Luc Besson’s 1978 “Le Grand Bleu.” Sometimes, the chosen point of reference or inspiration for a creative project is just as beautiful or considered as the final product it inspired. Everyone […]

Artisans de Geneve Used a Contemporary Rolex Daytona to Pay Homage to Its Rare, 1970s Albino Sibling

The customization shop is paying homage to one of Rolex's rarest timepieces.

See What Happens When a Rolex Gets Tricked Out by Race Car Driver Juan Pablo Montoya

The brand's first-ever skeletonized reinterpretation of the Rolex Daytona is limited to just 50 pieces.
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