Celebrity Life

Are jewellery brands moving beyond his and hers once and for all? Prestige speaks to brands big and small about genderless jewellery.

The topic of boys in bling isn’t new – even in this publication, we’ve noticed a rising trend in mainstream jewellery brands that, in the past year or so, have recruited male ambassadors and male models to showcase their latest collections.

Did Harry Styles start it? Some have pointed to the British singer’s red-carpet look at the 2019 Met Gala, when he paired his Gucci ensemble with a single pearl earring. Perhaps. It certainly marked a turning point for men’s accessories in recent years – since then, Styles’ sartorial sensibility has transcended the simple earring to include your grandmother’s pearls and feather boas, inspiring his peers to dress louder, bolder and more gender-fluid. The Jonas Brothers have been spotted rocking the pearl necklace, as has Shawn Mendes. Jake Gyllenhaal has been photographed wearing a simple gold chain necklace time and again. Appropriating “men’s jewellery” to simply watches, signet rings and cufflinks is no longer so appropriate.

Gender is a construct, socially imposed from the moment we’re born, divided into different things, activities, colours or careers deemed suitable for boys or girls. There’s nothing inherent in flowers and dolls that make them more appealing to girls, nothing to dictate that rocket ships and cars are made for boys (girls can play too, but they’re then labelled tomboys) – but somehow they’ve persisted well into the 21st century.

Few things around us are truly gender-neutral, though with changing attitudes towards gender and deeper conversations into inclusivity and representation, this is now changing.

The concept of genderless jewellery isn’t anything new but the years 2020 and beyond have shown an evident shift from mere trend to something that’s here to stay. Previously, genderless jewellery was seen as out of the box and utterly revolutionary – Italian jewellery designer Aldo Cipullo was well ahead of his time when, in 1969 and 1971 respectively, he designed the Cartier Love and Juste un Clou bracelets. The former was inspired by everyday screws and the latter inspired by the humble nail, speaking to the designer’s minimalist and androgynous style beloved by both men and women.

These days, the concept of gender-free jewellery has become the norm. Embodying the more audacious spirit, Roman jeweller Bvlgari has arguably been a champion of this category with its bestselling B.zero1 collection. The collection debuted in 1999, when Bvlgari decided to marry innovation with one of Rome’s most historic monuments – the Colosseum – to create an entirely unconventional and avant-garde design. It was the first collection to be described as unisex by the brand itself.

A major success, it inspired more iterations, from collaborations with the late architect Zaha Hadid, who reimagined the industrial, cylindrical shape with her fluid, undulating aesthetics, to the latest B.zero1 Rock collection, which adds irreverent studs to the design’s central band.

Even pearls – not just traditionally viewed as feminine, but also decidedly old-fashioned – were given an unexpected boost of gender-free appeal when Mikimoto partnered with Comme des Garçons to unveil the fashion label’s first jewellery collection in 2020. As a forerunner of avant-garde fashion under the leadership of Rei Kawakubo, Comme des Garçons challenged the norms of beauty and tradition – why can’t men also wear pearls? Through the collaboration, both brands aimed to adorn the necks of all, regardless of age or gender. Pearls were suddenly cool again when paired with chunky silver chains and emblazoned with the Comme des Garçons logo.

Louis Vuitton’s Volt collection by artistic director Francesca Amfitheatrof is another stellar example of jewellery transcending borders and genders. The brand takes inspiration from its classic leitmotif, allowing the capital L and V letters to intersect, stack up together, or connect at the ends to form lightning-bolt and pulse-line designs – new shapes that are decidedly graphic and cool. There’s a chain-link design as well as a mesh, presenting the L and V letters in myriad textures, finishes and dimensions with great gender-neutral appeal.

Expanding the Volt collection this year, Louis Vuitton brings us the LV Volt Upside Down, playfully turning the letters L and V on their heads to form lively and energising patterns in yellow- and white-gold pendants, highlighted with diamonds. There are radiant rings and bracelets that can be stacked and layered, and even a rocker-chic ear cuff that adds a bold and modern twist to the collection.

Locally, we see brands enthusiastically dressing up our city’s most treasured male idols. Hong Kong-based designers, too, are creating for a more gender-fluid crowd, utilising abstract themes and aesthetics that are universally appealing.

ZNS Jewellery is a brand-new concept that comes under long-established Hong Kong jeweller KS Sze & Sons and is headed by co-founder and chief creative officer Alan Chan. The traditional jeweller and the well-known designer had no qualms about entering the jewellery market anew, with a new attitude and gender-free positioning they believe was still underrepresented.

A philosophy, rather than material inspiration was Chan’s starting point. “Despite my many years of experience in design, I’m a newcomer to the jewellery business and to come up with an original and unique concept in this competitive market is never easy,” he explains. “I looked back at my life to uncover the belief and values close to my heart that I wanted to crystalise in my design – the notion of “from eternity to infinity” is what I’ve instilled in my jewellery concept. This philosophy became the groundwork.”

ZNS, with an audacious motto – See No Limits – showcases jewellery that’s more abstract. “It shows the symbolic values instead of how much the diamond costs,” says Chan. The ZNS collection features the letter Z interpreted in various ways, depicting the infinity sign, or interlinked in chains. Many pieces are designed to be transformable, allowing the wearer to incorporate the jewellery into their everyday lifestyle with ease.

“With growing trends of brands positioning themselves around their values or attitudes, I envisage that gender-free or gender-specific will no longer be an issue,” Chan says of the future of jewellery design. “Only the ideas matter.”

And not just in fine jewellery. Boucheron has emerged as one of the traditional jewellery maisons to wholeheartedly embrace gender fluidity in its high-jewellery collections. The brand’s highly regarded Quatre fine-jewellery collection was already deemed unisex when it launched in 2004.

“High jewellery shouldn’t just be for women,” Claire Choisne, the house’s creative director said. “Boucheron wants men to wear our jewellery because we also design pieces for them. In fact, high jewellery has always been something for men: it was initially created for men, who adorned themselves with jewels at the time of the kings and maharajahs. It’s therefore quite natural to create high-jewellery pieces for men. Jewellery is not about gender, but about style. It allows everyone to express their unique personality.”

Choisne believes there should be no boundaries when it comes to who can and cannot carry her jewellery – this was evident in her jewellery campaign for her latest collection, where both sexes were dressed based solely on what looked good on them, regardless of their gender.

“We create jewellery for women and men who love freedom and independence and know what they want, and that best reflects their personality and taste,” says Choisne. “We want to enable them to tell their story in their own way. Creative freedom is at the heart of our philosophy. This means that our customers are free from any constraints when they wear our pieces … We want women and men to be able to wear our creations as they see fit.”

The post Genderless Jewellery: Going Beyond His and Hers appeared first on Prestige Online - Hong Kong.

As Chaumet's CEO Jean-Marc Mansvelt tells us, bringing the house's 240-year heritage into the modern era is an immense task that amounts to a "daily obsession". But if the new pieces in the Chaumet Joséphine collection are anything to go by, the Place Vendôme stalwart is heading in the right direction.

What kind of woman today does the Joséphine collection appeal to?

First, it’s about a woman with a certain character. Because when you choose to wear a tiara on your finger, you’re making a choice of distinction, a choice of character. You’re sending a message to say you’re not like everyone else and you have a certain strength and a certain personality. But also a sense of virtuosity, grace and beauty, because it’s not for women who want to be too provocative.

It’s a way to set your personality. And then of course, there are two major reasons to become a client of Joséphine. On one side, it remains one of the favourite pieces chosen for a bridal purpose. It’s connected to the initial history of Chaumet, the history of the power and love between Napoleon and Joséphine. And Napoleon is known everywhere, that’s incredible. There’s another type of client on the other side of the connection with the pearls, the coloured stones, something a bit easier and more accessible.

This year, Chaumet's creations have also incorporated sleeker, more modern takes on the tiara. Can you tell us a bit about the new high jewellery?

After many creations that were a bit more tiara-like, a bit more decorative, more visible, more baroque in a certain way, we wanted to enrich the collection with new ways to mix and match, and to go for designs that were slicker, with a more minimalist approach, because that’s also the style of today. We have a feeling that clients today are a little more understated, and we have the capacity to create beauty through a fine line, rather than an accumulation. So one of our high- jewellery pieces, which is sort of a V with a stone in suspension, doesn’t shout about its design. It’s all about balance.

This year is the 10th anniversary of the Joséphine collection...

But we don’t mark it that way for two reasons. I always feel that if you start doing anniversaries for everything, then at the end, what’s the meaning in it? Last year, when we did the 240 years of Chaumet, that was slightly different. For Chaumet, our heritage is much longer than a decade, it’s about centuries. Instead, this year, we’re celebrating our connection with the 200th anniversary of the death of Napoleon, which is significant in Europe and in France. We’ve done an exhibition at 12 Place Vendôme that was open to the public which tells the love story of Napoleon and Josephine through 150 different objects, beautiful loans from museums and private owners.

Which piece proved to be the most challenging piece in the collection?

The most discussed and the most debated one was the watch. Because we’re clearly a jeweller, and we’ve focused all our efforts and attention on jewellery. But since a few years ago, we’ve reassessed and repositioned what watches mean for Chaumet. It’s true that with the business of watches within Chaumet, we’ve really tried to be coherent with what the story of watchmaking for Chaumet is as a jeweller. One of our challenges was to look at the market – in the market, 90 percent of watches are round – and nobody’s waiting for Chaumet to create a round watch, because we already have thousands of beautiful options on the market.

We decided on a shaped watch, and it wasn’t very difficult to settle on the pear shape, like an illusion of a diamond. We also faceted the watch’s dial.

How do you balance 240 years of heritage behind a brand and stay relevant at the same time?

That’s really the obsession every single day. How do we continue the narrative, the link to the story? Since the pandemic, we’ve seen clients choose Chaumet because there’s longevity. And so it becomes a daily obsession of ours to convey this message to our clients through different means, including the digital approach, so we can speak to the needs of our audience today. We also go through the traditional channels and have books and exhibitions. I regularly write down on paper in two columns: on one side, how much do we tell the story of Chaumet, and on the other, how do we take a contemporary approach, either through the narrative or through using different tools? I take a step back and ask myself is there a balance? If we’re going too much in one direction, maybe it’s time to rebalance. It’s in everything we do.

The post View from the Top: The Best 2021 High Jewellery Selection appeared first on Prestige Online - Hong Kong.

The Nivalis earrings from the Cartier [Sur]Naturel collection are inspired by the geometry of a snowflake.

The post A stunning rendition of water, flora and fauna by Cartier appeared first on The Peak Magazine.

The Nivalis earrings from the Cartier [Sur]Naturel collection are inspired by the geometry of a snowflake.

For more stories like this, visit www.thepeakmagazine.com.sg.

Leading ladies wearing Cartier at the 78th Golden Globes demonstrate how it's done.

The post Let four of today’s buzziest actresses inspire how you style your jewellery for your next party appeared first on The Peak Magazine.

Leading ladies wearing Cartier at the 78th Golden Globes demonstrate how it's done.

For more stories like this, visit www.thepeakmagazine.com.sg.