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For Choe Peng Sum, CEO of Pan Pacific Hotels Group, it’s all about creating a brand people can trust

The hospitality veteran has been firing on all fronts with his plan to grow the 50-hotel group into a worldwide name in hospitality.

The post For Choe Peng Sum, CEO of Pan Pacific Hotels Group, it’s all about creating a brand people can trust appeared first on The Peak Magazine.

For Choe Peng Sum, CEO of Pan Pacific Hotels Group, it’s all about creating a brand people can trust

Choe Peng Sum

The hospitality veteran has been firing on all fronts with his plan to grow the 50-hotel group into a worldwide name in hospitality.

For more stories like this, visit www.thepeakmagazine.com.sg.

These 3 hoteliers are challenging the norms set by giant international hotel chains

Hoshinoya Tokyo Guest Room

Adrian Zecha, Choe Peng Sum and Yoshiharu Hoshino are putting different spins on the hospitality business.

For more stories like this, visit www.thepeakmagazine.com.sg.

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