Celebrity Life

Luxury embodies refined excellence, rarity and enduring style. These are all pillars that uphold the Loro Piana brand. Its greatest pride comes from its heritage and renowned quality of their cashmere which spans six generations, earning its place at the top as the most revered name for the exquisite material.

The root of their success and popularity stems from the Loro Piana Method – encouraging local cashmere production in China by supporting the shepherds’ efforts while maintaining the brand’s ethical responsibility. From the finest raw materials to the most extensive production methods comes what we now know as the superlative standards of cashmere fabric.

To honour its continued prestige, Loro Piana partners with Academy Award-winning director, Luc Jacquet to present Cashmere – The Origin of a Secret, the first documentary in a trilogy of films celebrating Loro Piana’s renowned excellences: Cashmere, Vicuña and The Gift of Kings. The immersive installation transported guests to the most remote corners of the world where the rare fibres were sourced to experience the comprehensive process of production.

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Held at MIFA 1862 Art Centre in Shanghai, the premiere screening saw Loro Piana devotees such as film director Stephen Fung; actresses Li Bingbing, Jimin Han; supermodels Sui He and Ai Tominaga. Explore the event in the gallery and video below.

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Watch Cashmere - The Origin of a Secret here

The post Gallery: Cashmere – The Origin of a Secret Premiere in Shanghai appeared first on Prestige Online - Hong Kong.