Celebrity Life
John Hoke Unearths the Rosetta Stone of Nike’s Design & Innovation Strategy
Innovation and design lie at the heart of the footwear and fashion industries. They are intrinsically linked. Two peas in a pod, presenting somewhat of a chicken and egg conundrum. What comes first? What is more important? According to Nike’s chief design officer, John Hoke, they go hand in hand, and it’s impossible to choose […]