Celebrity Life
Neither Bleumode Nor GCDS Care Much for Subtlety
Upstart luxury label GCDS doesn’t abide by the notions of stealth luxury. The six-year-old Italian company has indulged in intentional over-branding since its inception, even as the industry left logomania in the rearview. This earnest indulgence is a neat match to the tastes of Julien Boudet, better known as Bleumode. The French photographer has a […]
Bleu Mode Raided Lacoste’s Archive to Recycle the Classics
Since childhood, photographer Julien Boudet (AKA Bleu Mode) has been flexing the Croc, Lacoste sportswear, Nike‘s Air Max Plus 3 , and the occasional beret informing his uniform from early on to the current day. Even as he picked up vintage pieces from various luxury labels, Boudet was drawn back to the house of Le […]