Celebrity Life

The French luxury group is exiting the specialist watchmaking segment.

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Evelyn Choi — actress, model and influencer — shares fashion and beauty tips.

Evelyn Choi’s familiar face stares out from numerous advertising campaigns, magazine pages and social media posts. After first coming to prominence 14 years ago in the film Echoes of the Rainbow, alongside Simon Yam and Sandra Ng, she’s appeared in many TV shows and nearly a dozen films.

Her social media posts are peppered with makeup trends and tips, nods to designer brands, accessories, colourful dresses, jeans and frilly tops. She’s also known for mixing up designer gear with street chic, so we had to ask Evelyn Choi about all things fashionable – and the trendy young star obliged by doling out helpful advice, and her notions of fashion dos and don’ts.

Evelyn Choi, Actress-Model and Influencer

How has your fashion journey evolved?

I read a lot of fashion magazines and I check up on runway shows, but the most important part of my fashion journey has been the experience. My advice to others is simple: know yourself well and then you’ll know what kind of style suits your personality and shows the best of you.

Your Instagram feed is studded with tags for brands such as Gucci, Sacai, Miu Miu, Tods, Loewe and Giorgio Armani. Which are your favourites?

I don’t have a favourite brand or designer per se, as I think different brands have distinct features that make them unique. I enjoy and appreciate every individual designer.

Tell us about your accessories journey.

I like to wear the same accessories often, but style them differently each time. How do I choose a bag? Well, it’s quite funny: I use my wallet as a yardstick. Of course, I also see whether the bag goes with my jeans, as well as my little black dress. Quite a lot of people might opt for a signature look of a high-end brand, or a classic design. Somehow, I always end up liking new designs that encapsulate the brand spirit.

Would you be influenced by a model or celeb because they endorse a particular brand?

I usually decide for myself. A particular look or accessory might look good on a particular model, but not on me. That’s why they’re models. I believe different people have their own styles and qualities. Choose a style that matches you, not others.

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Knowing you influence young women, does it make you more conscious about what you wear and post on social media?

For sure. That’s why I always share my #ootd (Outfit of the Day), not just because I want to share my fashion but, more importantly, because I want to give girls tips on finding their own style.

Who are your favourite Asian designers and style icons?

Three people spring to mind: designers Jason Wu and Vera Wang, and model and influencer Kiwi Lee.

What’s a fashion oops you had – and what did you learn from it?

I must say, hip-hop style really isn’t my cup of tea. I tried wearing very oversized tops and low-rise wide jeans and ended up looking very short and with no shape. But I wouldn’t say this style is an “oops I made a mistake”, it’s just not for me. I just can’t pull it off like others can.

Are there shows you watch just for the fashion?

I must confess I really like reality shows that help and encourage new and upcoming designers, like Project Runway and Next in Fashion. It’s always good to see how they fight for their dreams – and you as a viewer can also learn how to view fashion from different perspectives. From fabric construction to window dressing, the journey of an outfit from the designer’s first sketch to the end product is fascinating.

If you were to go to the MET Ball, who would you wear?

Wow – I really don’t know what I’d wear. I guess I need to see what the theme was first – it really starts from there, as the theme sets the tone. What I’d wear for Heavenly Bodies: Fashion and the Catholic Imagination would be very different from China: Through the Looking Glass.

How collaborative are you with stylists?

To be honest, I don’t usually work with stylists, as I like to choose outfits myself – though sometimes I’ll work with a stylist on commercials or magazine shoots. I respect all the stylists in Hong Kong – I think they’re very professional.

What do you always have in your makeup bag?

Lip balm.

Beauty trends have been leaning away from glamour and towards skincare and wellness. What are your skincare tips?

My tips for readers are easy: less is always more. Don’t try to put lots of stuff and product on your face if you’re worried about your skin. I always remind myself that my body needs water. Good skin comes from within, not externally, so for glowing and smooth skin, drink water.

What’s your fashion advice for young girls – or boys?

You’re under no obligation to follow a trend. Maybe you can create your own instead.

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The lack of clear guidelines in the sustainability conversation hurts brands and consumers.

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It hasn’t even been 24 hours since we learned that Daniel Lee would be leaving Bottega Veneta after three years at the label, but everyone is already speculating who could potentially succeed him – and where he will go next. Shortly after the initial announcement, WWD published a piece that revealed that Lee was (most likely) […]

Kering has placed a company-wide ban on the use of fur in all its labels, as a move to be more sustainable in the luxury industry.

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The luxury conglomerate will prohibit the use of fur across all of its brands starting with its fall 2022 collections.

Plenty of fashion houses have stopped using fur in the past few years, and now Kering has announced that it will go completely fur-free. “Going entirely fur-free as a group is just the right thing to do: we do it out of conviction, for the sake of ethics and modernity”, François-Henri Pinault, Chairman and CEO […]

No surprise that LVMH and Kering toot their own horns in recently-released first-half 2021 financial results, every company with public investors does the same. But the luxury conglomerates have good reason to crow, especially this go-round: their flagship brands are reaping major windfalls as life returns to semi-normalcy. Let’s be clear: the COVID-19 pandemic is […]

There’s no doubt Alex Lam inherited his musical talent from his parents, his father being Cantopop legend George Lam Chi-Cheung, and his mother, Sally Yeh. Still, the singer-songwriter and actor hasn’t let privilege get to his head — he’s not afraid to explore other paths, from a stint in Los Angeles to discover yoga and becoming a yoga teacher, to dipping his toes in fashion.

Lam met Hiro Yoshikawa, founder and designer of Washi Jeans, a Japanese denim brand, a couple years back and was intrigued by the designer’s backstory. Now based in Hong Kong, Yoshikawa is the 18^th generation of a revered sake maker in Okayama, Japan, and the first to leave the family business to pursue his own passion in denim-making. By chance, Yoshikawa had found an old document that charted out his family’s history, written on washi paper. Inspired by this, he developed and patented the Washi No. 6 paper yarn, which he utilizes in his first solo collection launching this month.

Lam, who has always had an eye for detail, quickly became an ambassador and muse for Yoshikawa, and took it upon himself to bring the recognition Yoshikawa deserves by helping him stage his upcoming solo debut.

We sit down with Alex Lam and Hiro Yoshikawa at Washi Jean's studio to talk about style and the upcoming debut of Yoshikawa's solo collection Life on Earth.

Can you describe your style? What are your wardrobe essentials?

AL: My style has always been inspired by musicians. I grew up watching some of my favourite bands like The Rolling Stones, The Beatles, and today, I'm inspired by singers like Drake. For me, my summer essentials include a sleeveless vest, a good multi-functional blazer and a pair of high-quality designer jeans.

Have you always been passionate about fashion and did you want to work in fashion?

AL: I have always cared about how I look and my outfits since I was a kid. I remember there was one time when the collar of my t-shirt wasn't right and I wouldn’t wear it out until my parents fixed it for me. Having friends who are in the fashion industry allows me to execute and experiment my ideas during workshops, like the ‘marshmallow’ colourway of the t-shirt I’m wearing right now. 

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How did the both of you meet?

AL: I met Hiro-san thought some of our mutual friends.

HY: have been making jeans for other brands for the past 30 years and it has always been my dream to have my own denim brand. I have always hung out with people from the fashion industry, and meeting Alex from the music and acting world has made my life more fun and exciting.

Can you tell us a bit about your project with Hiro-san?

AL: I was hanging out with a group of producers and we often talk about fashion shows, designer brands’ videos, installation art and music. Once we found out Hiro-san wanted to launch his own denim brand this year, we decided to catch this opportunity and put our ideas together. We are organising a VIP launch event with a fashion show on June 11, 2021.

What was the biggest challenge you had to overcome with this project?

AL: I think the rules of the game changed after Covid started last year. We looked at online fashion shows last year, without the tradition styles, and we knew our team needed to do it in a cleverer way. The restriction for event gathering is 30 persons at the moment, so we were not able to invite too many friends and make the event as big as before. Plus the campaign and fashion show video shoot all in one day, that’s the biggest challenge in this project.

HY:  We have been staying in our studio almost every day is the past few months, meeting different parties like our PR team, models, videographers and producers.

What else are you up to this year that you can share with us?

AL: I have released a new song and I just finished a music video for another song. I have also been working on my YouTube channel and created a few series, but it’s been slightly slowed down because I was focusing in this project.

Has the pandemic affected the way you work or changed your priorities?

AL: Before Covid, I was busy working with clients, who often prepared everything. With changes and restrictions during this period, I am able to organise and create more content by myself.

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What are you currently inspired by?

AL: There are many indie musicians and young kids out there who are doing their music in their unique styles. I admire them a lot as they can release songs as long as they think it sounds good. I used think good music requires the best studio and recording equipment, but turned out a lot of indie musicians are producing high quality songs just by working at home.

You have a YouTube channel, you're into fashion, music as well as classic cars. How did you get into each of those passions and how do you balance it all?

AL: Project by project. I’m now focusing more on quantity over quality and I'll keep learning from the progress and mistakes.

Do you have a motto you live by?

Stay healthy. As I was a yoga teacher, I still practice yoga for two to three hours each day. It’s a good way to reflect on myself and find peace.

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Kering reportedly approached Richemont about a possible merger back in January

The project is literally helping to keep the lights on.

In a statement, the company has vehemently denied allegations of fraud and tax evasion.