THE HOUSE OF SEKHON - YOUR PARTNER IN CAPITAL ASSETS CREATION. USING FREE MARKETS TO CREATE A RICHER, FREER, HAPPIER WORLD !!!!!

Celebrity Life

Watchdogs Are Salivating Over Louis Vuitton’s Price Hikes

Louis Vuitton is apparently planning imminent price hikes across the globe, which isn’t inherently surprising. I mean, one of the world’s most in-demand luxury labels has nothing to gain but more money — and luxury analysts are doffing their monocles in response. A Beijing-based Louis Vuitton spokesperson told Reuters on February 15 that the French […]

Eileen Gu’s Million-Dollar Brand Collaborations And Endorsements

Eileen Gu Brands

Eileen Gu is an 18-year-old freestyle skier competing for China at the 2022 Winter Olympics in Beijing. On 8 February, she won a gold medal in the women’s freeski big air competition. Six days later, she followed it up with a silver in the women’s ski slopestyle competition.

With two medals in her first Olympics at age 18, Eileen Gu not only entered history books and cemented her name as one of the greatest in her game but also justified the phenomenal popularity she has enjoyed even before her participation in this year’s Games.

Eileen Gu and how she became a magnet for global brands

A multicultural phenomenon

Eileen Gu brands
Image credit: Eileen Gu/eileen_gu_/Instagram

Eileen Gu was born to an American father and a Chinese mother, who was herself a skier. Her multicultural identity has made Gu the perfect candidate for some of the world’s most famous brands.

But those are not the only factors. Gu has been a prodigy since childhood, setting records on the snow like none other before her. Her accomplishment as a skier at a very young age is the reason Gu has been a favourite at the Games.

Initially, she played as an athlete for the US. According to South China Morning Post (SCMP), Gu, who is fluent in Mandarin, decided to play for China after meeting Chinese President Xi Jinping at a Winter Olympics preparatory event in 2019.

Her notable medal wins following the decision to represent China include two golds and one bronze at the Winter X Games, where Gu became the first female rookie to participate and win in three disciplines.

Gu also became the first Chinese woman to win multiple golds at the 2021 FIS Snowboard and Freeski World Championships in Aspen.

In 2020, she became the youngest athlete at age 17 to be featured in Forbes ‘30 under 30’.

Evidently, her popularity in China skyrocketed. Her Weibo account has around 5 million followers. To young Chinese, Gu is a powerful inspiration.

For Gu, her shared American and Chinese roots provide an opportunity to be the perfect representative for brands in two of the world’s biggest markets.

Face of acclaimed labels

In 2021, Gu was endorsing 16 brands and the following year, she added seven more labels from the USA and China combined to her portfolio. This is a testimony to her rapidly rising popularity even before this year’s Olympics.

She models for some of the world’s biggest fashion, jewellery and makeup brands, including Estée Lauder, Louis Vuitton, Victoria’s Secret and Tiffany & Co. In China, Gu is the face of major businesses such as China Mobile, Anta, Bank of China, and JD.com.

Gu frequently shares her modelling assignments on her Instagram account, where she now commands a following of more than 1 million — roughly over five times the number in January 2022.

A post from October 2021 shows Gu standing before The Louvre glass pyramid in Paris, France, where she attended the Louis Vuitton SS22 at the Paris Fashion Week. Interestingly, the glass structure is a creation of Chinese-American architect IM Pei.

 

One of her Instagram posts shows Gu using wellness technology major Therabody’s Theragun on her thigh.

 

She appeared in the promotion of Louis Vuitton Twist bags in December 2021 and was named the brand ambassador of the Swiss watchmaker IWC Schaffhausen the following month.

Gu has appeared for the 2021 Give Me The T campaign of Tiffany & Co. Nearly all her endorsements can be seen on her Instagram page.

Followers can also see numerous posts of Gu gracing the cover of top luxury lifestyle magazines, including Harper’s Bazaar, Marie Claire, In Style China, Cosmopolitan, SuperELLE China and Vogue.

According to market research firm CBNData, Gu earned an estimated USD 31.4 million in 2021. This places her among the highest-earning female athletes in the world. Interestingly, Quartz pointed out that Forbes did not include Gu in its list of the highest-paid female athletes in 2021.

Had she been included, the skier would have ranked third — behind tennis stars Naomi Osaka (USD 57.3 million) and Serena Williams (USD 45.9 million).

Her style is followed by millions in China and world over. Following her gold medal win, her fame is only going to rise.

(Main and Featured images: Eileen Gu/eileen_gu_/Instagram)

The post Eileen Gu’s Million-Dollar Brand Collaborations And Endorsements appeared first on Prestige Online - Hong Kong.

Louis Vuitton Is America’s Favorite Designer Label, a New Study Says

After reviewing search data from a four-year period, the study found the French house to be a favorite both here and abroad.

Louis Vuitton x Nike “Air Force 1” by Virgil Abloh Auction Hits $25.3 Million

Size 9 achieved the highest total value by size, totalling $3.4 million across 26 lots.

The post Louis Vuitton x Nike “Air Force 1” by Virgil Abloh Auction Hits $25.3 Million appeared first on LUXUO.

These Valentine’s Day Gifts Skip the Clichés

Valentine’s Day is around the corner. A day full of love, romance, and heartfelt gifting. But buying Valentine’s Day gifts is actually a minefield. It’s possible to miss the mark, giving in to cliché and being straight-up unoriginal. Of course, the classic options of roses, chocolates, and a big kiss are timeless winners, but we’re […]

Virgil Abloh Meets Le Corbusier in Louis Vuitton Pre-Fall 2022

What’s left to say about Virgil Abloh’s passing that’s been left unsaid? The indescribably insightful designer’s legacy was the subject of two separate Louis Vuitton runway shows, resplendent in their imagination. LV also memorialized Abloh through his Pre-Fall 2022 menswear collection, perhaps the last mid-season offering to bear his name. Given the size of Abloh’s […]

The Brooklyn Museum Will Honor the Late Virgil Abloh With an Exhibition This Summer

The retrospective will run from July 2022 to January 2023.

This New Book Shows How Louis Vuitton Crafts Some of the World’s Great Luxury Goods

A look inside the beautifully photographed "Louis Vuitton Manufactures."

From Boucheron to Louis Vuitton, the Most Jaw-Dropping Jewels From Paris High-Jewelry Week

Owing to the pandemic, the presentations were understated. The jewels, however, were anything but.

Are Luxury Sneaker Collaborations Getting Too Expensive?

Sneaker collaborations are a tale as old as time, but recently, it seems as if what was once a community of collectors and enthusiasts, is turning into a luxury club for the one percent. For the past couple of years, I’ve been following sneaker releases meticulously. Not a single drop could get past me – […]

Luxury Giant LVMH Reports a Record $71.5 Billion in Revenue for 2021

Eclipsing the previous record of $59.8 billion set prior to the pandemic in 2019.

Bids on Virgil Abloh’s Louis Vuitton x Nike Air Force 1 Collab Reach $65k

Bad news for anyone hoping to snag Virgil Abloh‘s Louis Vuitton x Nike Air Force 1 collab on the cheap: the sought-after sneakers are already scoring five-figure results via Sotheby’s auction. It’s not particularly surprising, as the LV x Nike AF1 series broke the sneaker world apart when it was revealed in Summer 2021. Of […]
Liquid error (layout/theme line 205): Could not find asset snippets/jsonld-for-seo.liquid
Subscribe