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Money Can’t Buy Experiences – The Next Thing in High Net Worth Luxury Marketing

by Jonathan Ho

The pervasiveness of brand engagement through tactical tools like thematic events and online advertising has democratised luxury, so how does one cater to the brand's ultra high net worth customers?

The post Money Can’t Buy Experiences – The Next Thing in High Net Worth Luxury Marketing appeared first on LUXUO.

Posted in Billionaires, Dior, Dolce & Gabbana, Editor's Picks, Events, Hermes, high net worth, Homepage Slider, luxury marketing, Moët & Chandon, Ralph Lauren

Fondation Louis Vuitton brings architecture installation to Beijing

by weblog
Just eight months after its inauguration, the Fondation Louis Vuitton has already exceeded its full-year attendance target, welcoming more than 700,000 art lovers. This success validates a rich and diverse…
Posted in Apparel and accessories, ARCHITECTURE, arts and entertainment, Fondation Louis Vuitton, limited-edition, luxury, luxury daily, luxury marketing, LVMH Moet Hennessy Louis Vuitton, Out of home
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