Celebrity Life
MSCHF Delivers Shock & âAhh!â For V-Day
When you think MSCHFâs drops couldnât get any wilder, the Brooklyn-based art collective proves it has more tricks up its sleeve. For Valentineâs Day, MSCHF wants to fix the broken hearts of hopeless romantics, and Iâm not talking hypothetically either. Thinking of the lonely peeps, the brand names its 69th drop: Heart 2 Electric Boogaloo. [âŚ]
MSCHFâs New Drop Is Illegal (on Purpose This Time)
From selling Chick-fil-A on Sunday to peddling maybe-real, maybe-fake Warhols, MSCHF never hesitates to toe the line of illicitness. Now, the prankster art collective is taking things to a totally illegal level with its 68th drop, the Cease & Desist Grand Prix. The release comprises eight racing-style shirts, each printed with the logo of one mega-corporation: Coca-Cola, Disney, Amazon, Tesla, [âŚ]
MSCHF Is Selling Designer Bags for $40 â Sort Of
Whatâs the next best thing to being rich? Looking rich, of course! MSCHFâs new drop (its 66th, to be exact) will shroud you in the illusion of wealth, even if you canât afford the trappings of a luxurious lifestyle. Just in from the prankster art collective behind Lil Nas Xâs âSatan Shoes,â OnlyBags is pretty much exactly what [âŚ]
MSCHF Is Selling $35 Lambos â But Only Some of Them Are Real
MSCHFâs next stunt: selling 2,755 Lamborginis for $35 each. In partnership with YouTuber MrBeast, the art collective just launched their latest drop, Everyone Gets a Car. The title is self-explanatory â for $35, you can secure your very own Lambo. But, until the car arrives at your door, you wonât know if you bought a toy model, a remote control [âŚ]
MSCHF Is Going to Take Your Guns (And Give You Swords)
MSCHF likes to prod. As cheeky as many of its past initiatives have been, thereâs a real poke-the-bear energy behind much of its activity. Come for the collectibles, stay for the lessons on late capitalist consumer culture. The MSCHF team described their latest project, Guns 2 Swords, as âone of [their] favorites,â and itâs quite [âŚ]
MSCHFâs New Drop Doesnât Involve Mickey Mouse⌠For Now
MSCHF usually lives up to its name. Normally, the enigmatic Brooklyn-based collectiveâs âdropsâ cheekily cut though consumer culture and the art world with little-to-no blowback. But the âSatan Shoesâ launch it planned alongside Lil Nas X earlier this year went to hell in a handbasket â to put it mildly â after Nikeâs lawyers squashed [âŚ]
Lil Nas Xâs âSatan Shoesâ Take on Nike in Kanye-Produced âIndustry Boyâ
That headlineâs quite a mouthful, eh? Itâs all true though: Lil Nas Xâs forthcoming âIndustry Boyâ is partially produced by Kanye West (himself gearing up for the debut of Yeezy Sound) and was teased via a headline-grabbing video that sees Lil Nas taking on Nike over the drama stirred up by MSCHFâs âSatan Shoes.â Phew. [âŚ]
The Museum of MSCHF: A Retrospective of the Creative Industryâs Antiheroes
Curated by Highsnobiety and presented during the time period formerly known as Paris Menâs Fashion Week, Not In Paris 3 is our third in a series of bi-annual digital exhibitions celebrating creativity in the age of remote interactions. Head here for the full series and cop our new merch via our online store. Since MSCHF [âŚ]
MSCHF Asks: How Much Would You Pay to Let People Know How Much You Paid?
A little skirmish with Nike wonât get in the way of MSCHFâs fun. Today, the enigmatic Brooklyn-based collective launches a very visual exploration of flex culture by way of its provocative clothing line, At All Costs. As made abundantly clear by the projectâs manifesto, MSCHFâs new project takes aim at status-obsessed streetwear labels. Specifically, MSCHF [âŚ]