Celebrity Life

Pablo Picasso is venturing into the digital world.

The artwork of one of the most influential artists of the 20th century is being turned into, you guessed it, NFTs. Pablo Picasso’s granddaughter, Marina, along with her son, Florian Picasso, are putting on sale around 1,010 digital art pieces of the artist’s never-seen-before ceramic work.

Here’s what we know so far about Picasso’s digital artwork

A family heirloom

The artwork creating a lot of buzz is a Picasso family heirloom and Marina, in an interview with Associated Press, explained the piece as a “work that represents a face, and it's very expressive," she said, adding, "It's joyful, happy. It represents life ... It's one of those objects that have been part of our life, our intimate lives — my life with my children.”

Pablo, meet Crypto. Heirs of Pablo Picasso, the famed 20th-century Spanish artist, are vaulting into 21st-century commerce by selling 1,010 digital art pieces of one of his ceramic works that has never before been seen publicly. https://t.co/XKMwQzLk2g

— The Associated Press (@AP) January 26, 2022

It is a ceramic pottery piece that is approximately the size of a large salad bowl and dates back to 1958.

At the moment, only a small portion of the ceramic bowl has been made visible in an attempt to protect it. The part that has been made visible shows details such as the number ‘58’ painted on its base and thick yellow paint.

Talking about connecting the world of Picasso and digital art, Florian Picasso said, “We're trying to build a bridge between the NFT world and the fine art world.”

The auction and Picasso’s NFT marketplace

My first NFT collection together with my mother Marina Picasso is out this Friday on @niftygateway and @OriginProtocol ! Proud to have collaborated with the amazing @johnlegend and @Nas on the music of the collection ✨#ManAndTheBeat pic.twitter.com/IxYauUKQle

— Florian Ruiz-Picasso (@florianpicasso) January 26, 2022

The auction will be hosted by Sotheby’s in March 2022 and the highest bidder will get a unique NFT and the original Picasso ceramic bowl.

Apart from that, the collection of 1,010 NFTs that are based on the ceramic piece is named Man and the Beast. It will be sold via the Picasso family’s own marketplace called ManAndTheBeat.com, which will have multiple drops, the first one being on 28 January.

The collection will also be honoured by Florian Picasso, who is a DJ, by releasing a new song on 4 February 2022, in collaboration with American musicians John Legend and Nas.

(Photo: Unsplash / Featured: Florian Picasso)

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The 1937 Paris World’s Fair was intended to celebrate modern technology. But the inclusion of the Picasso’s most famous work, Guernica, at the Spanish pavilion turned it into a mass protest against fascist war crimes.

Two years before the outbreak of the second world war, Pablo Picasso expressed his outrage against a full-scale modern air raid against unarmed civilians during the civil war in his native Spain with painting Guernica, an enormous mural, displayed to millions of visitors at the Paris World’s Fair. It is still regarded as the 20^thcentury’s most powerful artistic indictment against war, and remains just as relevant to civilians around the world who continue to be caught in today’s conflagrations. The work’s emotional power comes from its immense size of 349 cm times 776 cm (about 11ft tall and 25ft wide). It is a painting challenges rather than accepts the notion of war as heroic.

The Reina Sofia museum in Madrid digitised the entire mural. Check out their wonderful Rethinking Guernica website here.

Picasso was asked by the newly elected Spanish Republican government to paint an artwork for the Spanish Pavilion at the 1937 Paris World’s Fair, the official theme of which was a celebration of modern technology. Instead, Picasso’s giant painting was overtly political, which as a subject he’d shown little interest in up to that time.

[caption id="attachment_209226" align="alignnone" width="957"] Guernica Harbour.[/caption]

The Spanish Civil War began in 1936 between the democratic Republican government and the fascist forces, led by General Francisco Franco, who were trying to overthrow them. The painting is based on events on April 27, 1937, when Hitler’s powerful German air force, acting in support of Franco, bombed the town of Guernica in northern Spain, a city of no strategic military value in the heart of Basque country, in the first ever-aerial saturation bombing of a civilian population.

The raid’s purpose was to test a new bombing tactic to intimidate and terrorize the resistance. For more than three hours, 25 bombers dropped about 50,000kg of explosives and incendiary bombs on the village, reducing it to rubble. Twenty more fighter planes strafed and killed defenceless civilians trying to flee. Fires burned for three days, and 70 percent of the city was destroyed. A third of the population, 1600 civilians, were killed or wounded.

The Spanish Civil War attracted the participation of many artists and writers, mostly to the Republican cause. British artist and activist Felicia Browne was among the first to die.

News of the atrocity reached Paris several days later. Eyewitness reports filled local and international newspapers. Picasso, sympathetic to the Republican cause, was horrified by the reports. Guernica is his memorial to the massacre, and after hundreds of sketches, the painting was done in less than a month before being delivered to the Fair’s Spanish Pavilion, where it became the central attraction. Rather than the typical celebration of technology people expected to see at a world’s fair, the entire Spanish Pavilion shocked the world into confronting the suffering of the Spanish people.

Later, in the 1940s, when Paris was occupied by the Germans, it was reported perhaps apocryphally that a Nazi officer visited Picasso’s studio. “Did you do that?” he asked the artist while standing in front of a photograph of the painting. “No,” Picasso replied, “you did”.

[caption id="attachment_209225" align="alignnone" width="947"] Guernica post bombing.[/caption]

The Republican forces sent Guernica on a global tour to create awareness of the war and raise funds for Spanish refugees. It travelled the world for 19 years before it was loaned to The Museum of Modern Art in New York for safekeeping. Picasso refused to allow it to return to Spain until the country “enjoyed public liberties and democratic institutions,” which did not occur until 1981 following Franco’s death. Today it is on permanent display in the Reina Sofia, Spain’s national museum of modern art in Madrid.

Sources: Khan Academy, The Art Story

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Born in Malaga, Spain, Pablo Ruiz Picasso on 25 October 1881 was a Spanish painter and sculptor. Picasso is a household name around the world, [...]

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