Celebrity Life

Commemorating the anniversary of a cause that has helped millions of children across the world surely deserves an extra special gesture. And that’s just what Bvlgari did recently with the launch of a unique pendant-necklace to celebrate their 10-year partnership with Save the Children. What makes the occasion even more significant is the fact that it also honours the 100th anniversary of the international charity.

[caption id="attachment_149070" align="alignnone" width="1600"] The design is inspired by the Italian brand’s iconic Bvlgari Bvlgari collection. (Photo: Bvlgari)[/caption]

Made of sterling silver and onyx, the pendant-necklace is inspired by the Italian brand’s iconic Bvlgari Bvlgari collection, and is a reinterpretation of one of their most recognisable designs. A bold double logo encircles the smooth, hard-stone disk, while a precious red ruby from Mozambique sits at the top of the pendant like a tiny crown. The back features the logo of Save the Children, with its eponymous message. It retails at €750 (US$840), of which €75 (US$84) will be directly donated to the foundation.

This latest addition is a part of the Italian maison’s custom-made Save the Children jewellery collection, which until now comprised three silver and black ceramic pieces — a ring (€530), bracelet (€560) and pendant (€600). An amount of €75 from each of these will also go to the charity.

So far, the collection has helped Bvlgari raise nearly €80 million (US$90 million) globally for the humanitarian agency. And this fund has been used to invest in educational programmes and projects geared towards youth empowerment, emergency response and fighting poverty.

[caption id="attachment_149072" align="alignnone" width="1600"] Bvlgari and Save the Children launched the “Thuto Ke Lefa” – “Education is wealth” project, with the objective to enhance the quality of learning outcomes in Literacy and Mathematics in early and primary basic education cycles for thousands of 3 to 8 years old children from the Limpopo province. (Photo: Bvlgari)[/caption]

“Ten years ago, Bvlgari and Save the Children put their strengths together with the dream to achieve a tangible impact on the lives of the most vulnerable children around the world, directly reaching over 2.1 million beneficiaries, of which 1.5 million are children,” said Jean-Christophe Babin, CEO of Bvlgari.

The main idea behind the release of the pendant-necklace is to achieve Bvlgari’s fresh target of rounding off its overall donations to SG$137 million (US$100 million) within a year. While this goal might seem challenging, it is one that both partners have taken on with hopeful spirit and confidence.      

[caption id="attachment_149073" align="alignnone" width="1280"] The campaign for Bvlgari and Save The Children 10th anniversary to raise more funds. (Photo:Bvlgari)[/caption]

“Today, drawing inspiration from our joint past, we keep looking together to the future, in the steadfast belief that education can save lives. In 10 years of shared vision and a century of progress for children, together we could reach for the ‘ambitious’ target of $100M of raised funds and millions of dreams that became – and will keep becoming – true,” said Babin.  

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