Celebrity Life

While watch fairs are affected by COVID-19, watchmakers are still moving ahead with new launches through digital platforms and augmented reality.

It’s no secret that the watchmaking world has had to make a few changes since COVID-19 began making its rounds globally.

Annual trade shows like Baselworld and Watches & Wonders had to be cancelled — the former with plenty of drama, no less — and brands scrambled to be innovative about their storytelling experience. After all, watchmaking and collecting can be quite an emotional business.

Watches & Wonders (previously known as SIHH) might have forgone its physical show but that didn’t stop a digital reincarnation from taking its place. The new platform will not only allow manufacturers to showcase their new timepieces, but also offer anyone a glimpse of what happens beyond press releases and online reviews. At IWC, visitors will be able to take a virtual walk around the booth and experience augmented reality with the watches, while Panerai is working on Zooming their most loyal customers.

Still, the watches on offer this year are nothing short of remarkable, more so during these unprecedented times. Here are the pieces that stood out to us the most.

The post 7 Highlights from Watches & Wonders 2020 appeared first on Prestige Online - Hong Kong.

The SIHH 2019 Speake-Marin Minute Repeater Flying Tourbillon "Légèreté" is the brand's first high complication without its namesake founder and it is epic.

The post SIHH 2019 Speake-Marin Minute Repeater Flying Tourbillon “Légèreté” appeared first on LUXUO.

We sit down with Peter Speake-Marin as he shares with us his thoughts on the watch industry, his brand and Tai Chi Qigong.

The post Interview: Watchmaker Peter Speake-Marin appeared first on LUXUO.