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Your Next North Face Jacket May Be Made of Wood Pulp

Phrases like “sustainable” and “eco-friendly” are tossed around too often these days, as greenwashing infiltrates genuinely progressive programs. Finnish company Spinnova believes it’s onto something truly sustainabile, however, and it’s got The North Face‘s ear. The duo announced a development partnership on August 16, touting Spinnova’s bespoke fiber. Created from wood pulp, it’s reportedly tough, […]
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