Celebrity Life

Ahead of New York Fashion Week, we explore the young brands that we think will make waves this season.

Starting February 11th, all the Carries and Samanthas will squeeze themselves into the front rows of New York fashion week shows. And although all of us, undoubtedly, are looking forward to marvelling at the new collections of Peter Do, Gabriela Hearst, Michael Kors and Tom Ford, there are a few fresh faces that deserve a spotlight.

Here are our picks of the top young brands at the upcoming NYFW

DAUPHINETTE

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The self-proclaimed “Happiest Brand on Earth”, Dauphinette, produces outerwear from recycled and repurposed leather, fur and vintage. Founded in 2018 by Olivia Cheng, the New York-based label channels the whimsical romanticism and floral prints of 19th-century French couturiers – all that – with a boho-sensual spin. Apart from its range of feather-adorned outerwear, Dauphinette has attracted a cult following on social media thanks to its chunky jewellery featuring fruit motifs, flower petals and even butterfly wings. 

LAQUAN SMITH

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For the past couple of seasons, at least, Laquan Smith’s New York fashion week shows have been some of the most-anticipated ones among the Gen Z hypebeasts. Laquan Smith can be credited as one of the brands that, alongside the revived Mugler, created the newfound interest in bodysuits among fashion savants – the unmistakable eroticism of mesh merged with velvet gained Smith the spot of the cult-favourite avant-garde designer in the minds of many. The label grew to prominence after debuting its biker-inspired PVC pants and corsets (worn by Kim Kardashian for the KKW Beauty launch) mixed with wearable staples, like the white mohair dress Kylie Jenner wore in March 2021. 

MAISIE WILEN

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Representing LA in the cold showrooms of Spring Studios during New York fashion week is Maisy Wilen – fashion protégé of one Kanye West (now known as Ye) and the Adventist of the second coming of the provocative yet soft partygirl aesthetic – think Euphoria’s Cassie or Pose’s Angel. Wilen’s psychedelic prints on everything from knit dresses to bikinis and her lingerie-inspired looks from the latest collection won the hearts of countless celebrities, including Kim Petras and Winnie Harlow. 

BEVZA

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Some of us long for the day when minimalism dies, but the brands like BEVZA caress the hopes of the trend getting more exciting. Kyiv-based BEVZA creates streamlined silhouettes with enticing twists – most notably – geometric waistlines and sailor collars. The brand’s laissez-faire elegance, embodied by its ‘white dress concept’, is, somewhat, an antithesis to the clichéd Little Black Dress. 

ELENA VELEZ

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In her collections, Milwaukee-born designer Elena Velez spotlights craftsmanship – the brand’s aesthetic reads as the love letter to the metalsmith industry of Wisconsin. The connection between Velez’s sensual, post-apocalyptic-esque looks lies in her use of “salvaged, site-specific” materials. The brand emphasises tactility through bodycon silhouettes and aggressive sensuality by rejecting the symmetrical canons through raw hems, messy cutouts and wetness.

The post Runway Report: 5 Young Brands to Watch at New York Fashion Week This Season appeared first on Prestige Online - Hong Kong.

LVMH Luxury Ventures has announced the acquisition of a minority stake in the New York-based streetwear brand Aimé Leon Dore, founded in 2014 by Teddy Santis. 

The entity of the French conglomerate responsible for investing in emerging creative brands, LVMH Luxury Ventures, has invested an undisclosed sum into Aimé Leon Dore for a minority stake in the company. The Luxury Venture affiliate has previously invested in brands like Gabriela Hearst, Los Angeles-based beauty brand Versed, Hodinkee – New York-based watch e-commerce platform, and Officine Universelle Buly, a centuries-old maker of skincare, perfumes and other beauty products. 

Aimé Leon Dore – sometimes referred to as ALD – is one of the players responsible for the recent prep-streetwear renaissance. Their effortless yet suave designs, fuelled by the general aughts nostalgia and retrospective popularity of the classically collegiate films and TV shows, have garnered the brand a cult following in the face of Queens – and subsequently New York – fashion aficionados. Workwear references – so masterfully blended with preppy styles – are a response to Santis’s reflection on his Greek heritage, while the brand’s range of loungewear and varsity sweatshirts attempts to outline the idea of sophisticated Americana. The brand’s tour de force is, in many ways, informed by the “rediscovery of a style that was once a driving force in urban fashion,” writes Robert Williams in Business of Fashion.

ALD’s oeuvre gained reverence from the fashion youth because of its comfort and ability to speak to several popular aesthetic casts. Here are the knits and jackets for the preppy kids, parkas and bucket hats for that particular breed of hipsters who like to wear fisherman- and blood-sports-inspired attire in the city, and an abundance of colourful hoodies, sweatpants and scarves. ALD is also no stranger to brand collaborations – Queens-born label has launched several campaigns in partnership with New Balance and other footwear giants like Suicoke and Clarks.

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The post Here’s What We Know About LVMH’s Latest Investment into Aimé Leon Dore appeared first on Prestige Online - Hong Kong.

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