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Will the Star Wars empire crumble under Disney CEO Bob Iger’s charge?

by Jonathan Ho

Disney CEO Bob Iger used the success of his $4.24 billion Marvel acquisition to convince the board to pay above market value for Star Wars. Now, the future of the world's most successful merchandising franchise is questionable. What happened?

The post Will the Star Wars empire crumble under Disney CEO Bob Iger’s charge? appeared first on LUXUO.

Posted in bob iger, Business of Luxury, CEO, George Lucas, Homepage Slider, kathleen kennedy, marvel, merchandising, pixar, Star Wars, steve jobs, Thought Leadership, walt disney
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