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Bremont’s April Fool’s Day Watches Elicit Serious Inquiries

For the last four years, the British watchmaker has (in good humor) released fake watches that have received some rather earnest inquiries.

Omega’s New Apollo 8 Timepiece Mimics the Moon’s Surface

The Swiss watchmaker pays tribute to the 50th anniversary of Apollo 8 with a decorative new Dark Side of the Moon watch.

Modern Marvel: Iron Man’s Urwerk to Go On the Block

The UR-110RG was hand- selected by Robert Downey Jr. to be worn in Spiderman: Homecoming.

Zenith’s Defy Collection Is Defining the Brand’s Future

A reimagined Classic and Zero G show off the brand’s focus on new technological feats.

Harry Winston’s Ocean Collection Celebrates 20 Years with New Complicated Timepiece

This new watch is the fourth bi-retrograde calendar from the watchmaker since its world first in 1989.

Blancpain’s New Complete Calendar GMT Is Easier to Operate Than Ever Before

The addition of under-lug correctors makes adjusting the timepiece’s settings more convenient.

Swiss Watchmakers Try to Lure You With Hospitality

Audemars Piguet and IWC Schaffhausen unveil engaging new retail concepts.

Patek Philippe Unveils a Women’s Chronograph with Serious Mechanical Cred

The Swiss watchmaker is expanding its offering of women’s complicated timepieces.

Create Your Own Custom Parmigiani Bugatti Type 390 Watch

The Swiss watchmaker's new timepiece mimics the Bugatti Chiron in quick-change artistry.

Cartier to Launch Its Iconic Santos Timepieces on Mr Porter

The luxury menswear site will begin offering Cartier men's watches, starting with the Santos timepieces in April.

Chopard Celebrates 25 Years of the Happy Sport with a New In-House Caliber

The iconic collection celebrates a milestone with a new movement and a story to tell about a walk in the woods.

One-of-a-Kind Rolex Daytona to Hit Auction Block in May

The timepiece is said to be the only known white-gold Cosmograph Daytona in the world.
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