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You Can Now Try on Grand Seiko’s Latest Watch Virtually Thanks to Instagram

The social media platform's augmented reality tool means you can see the watch on your wrist without visiting a boutique.

Collectors, Take Note: Sotheby’s Is Now Hosting 3 Digital Watch Auctions Every Week

In addition to the existing Hong Kong weekly sales, two new rolling auctions, curated by the auction house's Geneva and New York teams, will be added this month.

Need a New Desk Clock? MB&F and L’Epée Just Launched a New One Shaped Like an Intergalactic Spaceship

Six years after their first collaboration, the two firms have unveiled a new Starfleet clock in smaller dimensions.

Conor McGregor Just Bought This Ultra-Rare, One-of-12 Patek Philippe Watch for $100,000

The rare timepiece is an ode to Ireland itself.

You Can Customize Your Own Version of Bremont’s Latest Watch From Home

The company has debuted a new online configurator so you can build a new MBII watch yourself.

Vacheron Constantin’s Newest Patrimony Model Is the Ultimate Father’s Day Gift

When gold isn’t good enough, there’s platinum.

Breguet’s Latest Ladies’ Watch, With a Hard-to-Make Dial Treatment, Is Fit for a Queen

Originally made over two centuries ago for the Queen of Naples, the watch is a modern take on the world's first ladies' wristwatch.

Cartier Unveils a Trio of Striking, Skeletonized New Watches

The Parisian jeweler is expanding its watchmaking lineup.

Baselworld, the Longest-Running Watch Show, Is Officially Canceled for 2021

Is this the end of the world's largest and longest running watch trade show?

Audemars Piguet Just Dropped Two New Versions of the Royal Oak on Its Website

These extra-thin models have onyx dials and diamond detailing.

Urwerk’s New C-3PO-Inspired Wristwatch Is the Perfect Gift for ‘Star Wars’ Fans

The first of the edition’s 25 pieces will be auctioned May 8 to raise money for organizations fighting Covid-19.

5 Sparkling New High-Jewelry Watches Released in 2020

Diamonds, diamonds and more diamonds!
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