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The Ironman Competition Gets Its Very Own Breitling Watch

The triathlon has partnered with the watchmaker to honor its athletes.

New to Watch Collecting? This Online Auction Was Created Just for You

The sale, which runs from July 30 to Aug. 13, is heavy on lots in the $3,000 to $10,000 range.

IWC Helped Restore this 1943 Silver Spitfire Plane. Now, You Can Watch it Fly Around the World.

The Silver Spitfire embarks on its 26,700-mile journey on Aug. 5.

Omega’s New Platinum Speedmaster Brings Back the First Movement that Went to the Moon

A platinum Speedy equipped with the original Caliber 321 movement.

Zenith’s Newest Limited-Edition Watch Can Only Be Bought on One Website

The white unisex Defy Classic Farfetch is available in a 25-piece edition.

How Rare Paraiba Gemstones Are Making High-End Watches Even More Luxurious

Watchmakers have taken to the ultra-rare gem for its vibrant hue.

Ulysse Nardin’s New Pop-Up Shop Takes You on a Virtual Tour of Its Intricate Watches

The immersive retail experience is open now through September at the Watches of Switzerland boutique in downtown Manhattan.

A New Augmented Reality Pop-Up Offers an Interactive Way to Learn About Watches

The experiential pop-up at New York City’s Hudson Yards is open to the public now through July 25th.

50 Rare Omega Speedmasters Are Coming to Auction at Sotheby’s

The “To the Moon and Back” sale takes place on the eve of the 50th anniversary of the moon landing.

The Rolex Marlon Brando Wore in ‘Apocalypse Now’ Is Heading to Auction

The actor was asked to remove his GMT-Master during filming, but refused, saying, “If they’re looking at my watch, then I’m not doing my job as an actor.”

Another Way to Go Green: Panerai’s Newest Radomir Watches Honor Its Military Heritage in Color

The matte green dials are inspired by the brand’s military history.
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