Celebrity Life

On Friday, January 28th, Farfetch announced its acquisition of Violet Grey, which would mark the luxury e-commerce giant’s foray into beauty.

Farfetch solidifies its standing as one of the definitive online marketplaces of luxury goods by expanding its offering – this time – with beauty. The platform has recently acquired Los Angeles-based beauty retailer Violet Grey. 

Violet Grey, the self-proclaimed “Industry’s Beauty edit”, was founded by the celebrity beauty guru Cassandra Grey in 2012. Violet Grey’s editorial-driven approach to curating beauty, à la Kourtney Kardashian’s Poosh, has garnered reverence of customers globally – from A-listers like Emma Roberts and Melanie Griffith to the general public with an eye for luxury. Violet Grey followed the model of Parisian fashion boutique Colette – one of the pioneers of curating Indie brands alongside luxury monoliths.

According to Bain Altogamma 2021 luxury study, the beauty market is predicted to reach $69 billion by 2025. Farfetch’s acquisition of Violet Grey means that the fashion retailer will gain access to some of the under-the-radar brands not available in its newfound competitors’ stores like Sephora or Ulta, or the platform's historical rivals’ like Net-a-Porter. Grey herself will remain at the helm of the beauty platform within Farfetch as chair and global advisor for beauty. She will also assume the leading role at the Farfetch-owned New Guards Group Beauty, responsible for incubating and accelerating young brands. 

Some of the Violet Grey brands, however, will not be available at Farfetch – like Tata Harper, Susanne Kaufmann and Kosas, to name a few – as told by the platform’s spokesperson to Vogue Business. The retail model of the partnership will be in the shape of e-concession, which means each merchant will be responsible for their own inventory and logistics in exchange for the site presence and a commission from sales. Farfetch uses the same model for all its fashion brands, allowing them to partially avoid the wholesale-associated costs. 

The post Here’s What We Know About Farfetch’s Latest Deal with Violet Grey appeared first on Prestige Online - Hong Kong.

In this post, I will share with you my 3 favorite fashion platforms where I shop regularly - and why you should too!

The post The best online shopping appeared first on Suite Life.

On the 15^th July, Rihanna’s Fenty launched their new summer collection drop, dubbed Release 6-20, on e-commerce giant Farfetch, marking the start of a new relationship. Farfetch has signed on as the exclusive digital partner for Fenty (which will also only be sold on Fenty.com) bringing the brand to key international markets.

This drop is a culmination of summer – “'90s undertones, over-dyed pinstripe, psychedelic flower motifs and asymmetric cuts that look to the spirit and optimism of youth,” all available online, alongside Amina Muaddi-designed Fenty shoes, and full 2020 collections from the label. We’re liking these cool cuts that are comfy but not too casual.

Fenty has won over legions of loyal millennial and Gen Z fans with its digital first strategy and a combination of culture, music and inclusivity at the core. Merging streetwear and hip-hop styles with well-crafted fashion forward statements, remarkably, Rihanna Robyn Fenty is still also one of very few black females heading up a big fashion house. The growth of her business (including a super successful beauty brand) is testament to the shifting tides of fashion for younger generations.

Celebrity fashion labels do not usually inspire much critical acclaim or long-term success despite all the noise and buzz around them. However, this pop princess and Barbados-born superstar has broken the mould with a well-wrought aesthetic and swaggy, fun, youthful appeal. A commitment to bringing style and empowering individuality in the label has aligned well with that of Farfetch, in which their Chief Commercial and Sustainability Officer, Giorgio Belloli says: “We are thrilled to welcome Fenty to the Farfetch platform. We’ve long admired Fenty's innovative approach to luxury fashion retail and the way they champion inclusivity for customers.”

The post The Lowdown on Fenty x Farfetch appeared first on Prestige Online - Hong Kong.

The 33-year-old, who has modelled for Ermenegildo Zegna, favours the clean and preppy.

The post Former professional footballer and model Thomas Beattie lays out his technopreneur look appeared first on The Peak Magazine.

The 33-year-old, who has modelled for Ermenegildo Zegna, favours the clean and preppy.

For more stories like this, visit www.thepeakmagazine.com.sg.