Celebrity Life

While watch fairs are affected by COVID-19, watchmakers are still moving ahead with new launches through digital platforms and augmented reality.

It’s no secret that the watchmaking world has had to make a few changes since COVID-19 began making its rounds globally.

Annual trade shows like Baselworld and Watches & Wonders had to be cancelled — the former with plenty of drama, no less — and brands scrambled to be innovative about their storytelling experience. After all, watchmaking and collecting can be quite an emotional business.

Watches & Wonders (previously known as SIHH) might have forgone its physical show but that didn’t stop a digital reincarnation from taking its place. The new platform will not only allow manufacturers to showcase their new timepieces, but also offer anyone a glimpse of what happens beyond press releases and online reviews. At IWC, visitors will be able to take a virtual walk around the booth and experience augmented reality with the watches, while Panerai is working on Zooming their most loyal customers.

Still, the watches on offer this year are nothing short of remarkable, more so during these unprecedented times. Here are the pieces that stood out to us the most.

The post 7 Highlights from Watches & Wonders 2020 appeared first on Prestige Online - Hong Kong.

Watches & Wonders, the Genevan watch fair formerly known as SIHH, kicks off on April 25 at 6pm.

The post The first major watch event of 2020 starts this weekend – online appeared first on The Peak Magazine.

Watches & Wonders, the Genevan watch fair formerly known as SIHH, kicks off on April 25 at 6pm.

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