Celebrity Life
$6 Billion in ‘Forgotten’ Luxury Watches Are Lurking in US Homes, a New Survey Suggests
$6 Billion in ‘Forgotten’ Luxury Watches Are Lurking in US Homes, a New Survey Suggests
URWERK Unveils The Final UR-105 TTH Model As A Limited Edition Example
The URWERK UR-105 TTH is unlike anything else on the market. When it comes to truly one-of-a-kind watch designs, URWERK continues to play a key role in the industry with its collection of automotive-inspired examples. The brand is celebrating its final launch of the UR-105 Collection with the new limited-edition URWERK UR-105 TTH. The UR-105 […]
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Corum Celebrates 21st Anniversary With The New Bubble X-Ray Watch
An all new Corum Bubble with commemorative ties. The Corum Bubble collection not only highlights the brand’s close attention to detail and quality but also acts as a blank canvas for new creative ideas. Following the 21st anniversary of Corum, the Swiss watchmaker is proud to unveil the commemorative Bubble X-Ray. The new Bubble X-Ray […]
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Richard Mille Unveils The New RM 74-02 & RM 74-01
Two ultra-exclusive Richard Mille models, with two unique tastes. It’s always a special occasion when Richard Mille announces the release of one of its ultra-exclusive models, which tend to rich double the retail amount before the day’s end. Well today, Richard Mille is proud to unveil two new luxury examples to add to its collection. […]
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Tudor Announces The New Black Bay Ceramic
A stealthy new look to the infamous diver watch. The Tudor Black Bay continues to play a key role as an iconic divers watch for the Swiss manufacturer. Reinvented using various colors and materials, the Black Bay collection grows in popularity for watch enthusiasts. The brand is proud to announce the release of the Tudor […]
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Bremont invests in icy charm this summer with the diamond-set Solo ‘Lady K’

There’s no doubt Alex Lam inherited his musical talent from his parents, his father being Cantopop legend George Lam Chi-Cheung, and his mother, Sally Yeh. Still, the singer-songwriter and actor hasn’t let privilege get to his head — he’s not afraid to explore other paths, from a stint in Los Angeles to discover yoga and becoming a yoga teacher, to dipping his toes in fashion.
Lam met Hiro Yoshikawa, founder and designer of Washi Jeans, a Japanese denim brand, a couple years back and was intrigued by the designer’s backstory. Now based in Hong Kong, Yoshikawa is the 18th generation of a revered sake maker in Okayama, Japan, and the first to leave the family business to pursue his own passion in denim-making. By chance, Yoshikawa had found an old document that charted out his family’s history, written on washi paper. Inspired by this, he developed and patented the Washi No. 6 paper yarn, which he utilizes in his first solo collection launching this month.
Lam, who has always had an eye for detail, quickly became an ambassador and muse for Yoshikawa, and took it upon himself to bring the recognition Yoshikawa deserves by helping him stage his upcoming solo debut.
We sit down with Alex Lam and Hiro Yoshikawa at Washi Jean's studio to talk about style and the upcoming debut of Yoshikawa's solo collection Life on Earth.

Can you describe your style? What are your wardrobe essentials?
AL: My style has always been inspired by musicians. I grew up watching some of my favourite bands like The Rolling Stones, The Beatles, and today, I'm inspired by singers like Drake. For me, my summer essentials include a sleeveless vest, a good multi-functional blazer and a pair of high-quality designer jeans.
Have you always been passionate about fashion and did you want to work in fashion?
AL: I have always cared about how I look and my outfits since I was a kid. I remember there was one time when the collar of my t-shirt wasn't right and I wouldn’t wear it out until my parents fixed it for me. Having friends who are in the fashion industry allows me to execute and experiment my ideas during workshops, like the ‘marshmallow’ colourway of the t-shirt I’m wearing right now.
How did the both of you meet?
AL: I met Hiro-san thought some of our mutual friends.
HY: have been making jeans for other brands for the past 30 years and it has always been my dream to have my own denim brand. I have always hung out with people from the fashion industry, and meeting Alex from the music and acting world has made my life more fun and exciting.
Can you tell us a bit about your project with Hiro-san?
AL: I was hanging out with a group of producers and we often talk about fashion shows, designer brands’ videos, installation art and music. Once we found out Hiro-san wanted to launch his own denim brand this year, we decided to catch this opportunity and put our ideas together. We are organising a VIP launch event with a fashion show on June 11, 2021.

What was the biggest challenge you had to overcome with this project?
AL: I think the rules of the game changed after Covid started last year. We looked at online fashion shows last year, without the tradition styles, and we knew our team needed to do it in a cleverer way. The restriction for event gathering is 30 persons at the moment, so we were not able to invite too many friends and make the event as big as before. Plus the campaign and fashion show video shoot all in one day, that’s the biggest challenge in this project.
HY: We have been staying in our studio almost every day is the past few months, meeting different parties like our PR team, models, videographers and producers.
What else are you up to this year that you can share with us?
AL: I have released a new song and I just finished a music video for another song. I have also been working on my YouTube channel and created a few series, but it’s been slightly slowed down because I was focusing in this project.
Has the pandemic affected the way you work or changed your priorities?
AL: Before Covid, I was busy working with clients, who often prepared everything. With changes and restrictions during this period, I am able to organise and create more content by myself.
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Alex Lam -

Alex Lam with Hiro Yoshikawa at his studio -

A pair of Washi Jeans on display
What are you currently inspired by?
AL: There are many indie musicians and young kids out there who are doing their music in their unique styles. I admire them a lot as they can release songs as long as they think it sounds good. I used think good music requires the best studio and recording equipment, but turned out a lot of indie musicians are producing high quality songs just by working at home.
You have a YouTube channel, you're into fashion, music as well as classic cars. How did you get into each of those passions and how do you balance it all?
AL: Project by project. I’m now focusing more on quantity over quality and I'll keep learning from the progress and mistakes.
Do you have a motto you live by?
Stay healthy. As I was a yoga teacher, I still practice yoga for two to three hours each day. It’s a good way to reflect on myself and find peace.
The post Bremont invests in icy charm this summer with the diamond-set Solo ‘Lady K’ appeared first on Prestige Online - Hong Kong.
Discover The New Zenith Chronomaster Sport Revival El Primero
The perfect chronograph to compliment a 70s style. Watch enthusiasts and motorsports fans go hand in hand, as they are both celebrated through exclusive collaborations. Zenith is notorious as a brand that celebrates the iconic chronograph as a tool used for the track. Automotive-inspired watches have been incorporated into the brand’s lineup with the original […]
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IWC and Mercedes-AMG Unveil New Pilot’s Watch
Celebrating a partnership between two phenomenal brands. IWC Schaffhausen and Mercedes-AMG have just unveiled the new Pilot’s Watch Chronograph Edition “AMG” and it’s a must-see. Since 2004, the two brands have been collaborating in multiple ways and it’s watches like this one that makes the partnership so exciting. As for the watch, the Pilot’s Watch […]
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Zenith Chronomaster Sport (Rose Gold 18.3100.3600/69.C920)
Discover The New Jacob & Co. Bugatti Chiron Tourbillon Baguette White Diamonds
The perfect watch to pair with the multi-million dollar Bugatti. The partnership between Jacob & Co. and Bugatti flourished throughout the years, continuing to bridge the gap between hypercars and exclusive luxury timepieces. The two luxury powerhouses share a similar design and manufacturing process, just on a smaller scale. Jacob & Co. x Bugatti are […]
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The New Girard-Perregaux Laureato Absolute Infrared Is A China Exclusive Model
The new lightweight and functional Girard-Perregaux. The Laureato Absolute collection by Girard-Perregaux embodies the history of traditional watchmaking while incorporating state-of-the-art design and movement technology. The Swiss watchmaker is proud to commemorate its 230th Anniversary with a limited-edition Laureato Absolute exclusively available for the Chinese market. The all-new Girard-Perregaux Laureato Absolute Infrared features a 44mm […]
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