Celebrity Life

Louis Vuitton, arguably the world's most recognised fashion luxury brand has just named Japanese tennis star Naomi Osaka as their global ambassador… a list that usually runs the gamut of young, skinny Hollywood royalty types. In its brand release, Louis Vuitton describes Osaka as "multi-faceted, independent and modern" and "one of the most explosive and influential tennis players of all-time," before adding that she is "perfectly incarnating the Louis Vuitton woman."

For her part, Osaka says that "aside from tennis, my most treasured passion is fashion."

Her debut is the SS21 campaign, shot by the house's womenswear Artistic Director Nicolas Ghesquiere, a designer that Osaka admires, whilst they both share "a mutual love of Japanese culture and style."

Vuitton has in recent years tapped Virgil Abloh to head their menswear line and tapped a young Jaden Smith to be the face of a womenswear collection (you've read that right, womenswear), so they've invested in public displays of diversity for some time now. It's translated well for the brand in terms of sales, street credibility, and repute. The appointment of Osaka, a bi-racial Haitian Japanese tennis star, is perhaps not a big surprise in that context.

Why Naomi Osaka?

However, Osaka's appointment is significant because of her sports status, her professional skill, and the fact that she doesn't fit a typical physical Hollywood mold. Her body is strong as it is skillful and yet still an anomaly on fashion runways. She is more than deserving - and the feeling that she is more substantial, more skilled, more vocal, and dynamic than your typical luxury ambassador is just an indication of how luxury is shifting.

There's the demand for more diversity - in fashion this has been ongoing, even before the most recent Black Lives Matter movement which bought the matter to a head. But there's also the demand for more substance and character in fashion, rather than just cookie cutter talent.

Whilst it might seem inappropriate to compare real social injustices to those who fronts a luxury brand or campaign, the way big global brands respond to representation reflects a current societal zeitgeist. What Osaka's appointment hints at is the turn of the tide in celebrating substantial celebrity, beyond waif-like starlet or influencer types. As social unrest, environmental crisis and Covid has thrown the industry into all sorts of existential reckonings, the natural and authentic have emerged as priceless qualities. That yearning for authenticity is palpable and real, even in fashion.

The post Naomi Osaka is named LV Ambassador and What it Means appeared first on Prestige Online - Hong Kong.

Poland’s Sunreef has appointed 2016 Formula 1 world champion Nico Rosberg as a Brand Ambassador for its Eco range of luxury catamarans.

The post Nico Rosberg Appointed Sunreef Yachts Brand Ambassador appeared first on LUXUO.

The Diplomatic Council (DC), a global think tank, a world-leading business network and a charitable foundation in consultative status with the United Nations, launched a new DC Mission in Singapore and the organisation has appointed Ms Irene Ho as Head of DC Mission Singapore. Read on...

The post Glamourous Diplomatic Council Singapore Opening appeared first on LUXUO.

On the 22nd of March 2018, the Diplomatic Council hosted a reception at the Malaysia Ambassador’s Residence to officiate the launch of the Diplomatic Council Singapore, where The Peak is proud to be a strategic media partner of the event. The Diplomatic Council connects a network of Diplomats with various Ambassadors for future business opportunities. […]

The post Official Launch of Diplomatic Council Singapore hosted at the Malaysia Ambassador’s Residence appeared first on The Peak Magazine.

On the 22nd of March 2018, the Diplomatic Council hosted a reception at the Malaysia Ambassador’s Residence to officiate the launch of the Diplomatic Council Singapore, where The Peak is proud to be a strategic media partner of the event. The Diplomatic Council connects a network of Diplomats with various Ambassadors for future business opportunities. […]

For more stories like this, visit www.thepeakmagazine.com.sg.

United for a good cause.

The post The Peak’s inaugural Diplomatic Ball raises $31,000 for the MILK (Mainly I Love Kids) Fund appeared first on The Peak Magazine.

United for a good cause.

For more stories like this, visit www.thepeakmagazine.com.sg.

[dropcap size=small]T[/dropcap]he Peak celebrated an evening of cross-cultural sharing with the attendance of over 80 ambassadors, high commissioners, senior consular personnel and their partners – dressed in their national costumes – in addition to key corporate business leaders, at the Shangri-la Hotel, Singapore. This event was co-organised and graced by His Excellency Zenon Kosiniak-Kamysz, Ambassador […]

The post See who attended The Peak’s inaugural Diplomatic Ball at Shangri-la Hotel Singapore appeared first on The Peak Magazine.

he Peak celebrated an evening of cross-cultural sharing with the attendance of over 80 ambassadors, high commissioners, senior consular personnel and their partners – dressed in their national costumes – in addition to key corporate business leaders, at the Shangri-la Hotel, Singapore. This event was co-organised and graced by His Excellency Zenon Kosiniak-Kamysz, Ambassador of […]

For more stories like this, visit www.thepeakmagazine.com.sg.

TAG Heuer welcomes the model and budding photographer into its family of ambassadors, during New York Fashion Week

The post New TAG Heuer Ambassador: Model Bella Hadid is the female face of the Swiss watchmaker appeared first on LUXUO.