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Who is Tremaine Emory, the New Creative Director of Supreme?

Earlier this week, Supreme announced the appointment of Tremaine Emory – fashion designer and the founder of Denim Tears – as its new Creative Director.

Tremaine Emory, the founder of the subversive streetwear brand Denim Tears, has started his tenure as the Creative Director of Supreme earlier this week. Emory will work closely with the brand’s founder James Jebbia, while simultaneously designing collections for Denim Tears. Emory’s appointment marks the first time Supreme elected Creative Director since the brand’s acquisition by VF Corporation – a conglomerate that owns Vans, The North Face and Timberland. 

Tremaine Emory
Tremaine Emory

Emory made a mark by collaborating with the likes of Kanye West and Virgil Abloh. His brainchild, Denim Tears, is an innovative fashion brand that explores the history of cotton in the United States – an excellent example of uncompromised values and storytelling being at the core of a brand’s aesthetics. 

Tremaine Emory
Denim Tears x Levi’s

The decision to appoint Emory as the new Creative Director of Supreme signals the brand’s ambitions to start long-overdue conversations. Given the political edge that Emory possesses and his work on presenting and interpreting the painful history America has with slavery, Supreme will undoubtedly be stepping into the era of conveying socio-cultural criticism through fashion. Emory has always been vocal with his activism. The designer’s collaboration with Converse, for which he created a pair of sneakers featuring Marcus Garvey-inspired African American flag in 2020, was embargoed until Nike – Converse’s parent company – agreed to meet the artist’s demands of addressing systemic racism.  

Tremaine Emory
Denim Tears for Converse

It would be interesting to observe how Supreme will maintain its cult status while also embracing Emory’s vision for fashion that inspires to have often difficult (in the eyes of the wealthy white consumer mostly) conversations. The approach worked for Virgil Abloh’s Louis Vuitton and, to some extent, for Maria Grazia Chiuri’s Dior. A somewhat similar strategy, however, backfired for Brother Vellies, who was to be blamed for Alexandria Ocasio Cortes’s 2021 Met Gala dress.

The post Who is Tremaine Emory, the New Creative Director of Supreme? appeared first on Prestige Online - Hong Kong.

Runway Report: New York Fashion Week Day 4 Recap

On February 11th, New York fashion week returned and blessed us all with the latest collections of the city’s veterans, some fresh faces and enticing guest appearances. 

Here is our picks of the most memorable shows from the day 4 of New York Fashion Week:

Carolina Herrera

Carolina Herrera’s Wes Gordon showed his autumn 2022 collection on Valentine’s Day – aptly so, considering how romantic the whole show was. Gordon embraced florals, 1960s-inspired silhouettes and dramatic shapes – a tribute, perhaps, to the designer’s time at Oscar de la Renta. Some looks read as an ode to Mrs Herrera herself, of course, like the fitted peplum shirt with a dramatic floor-length fuchsia skirt or the bishop-sleeve coat, for example. The piece that stood out was the baby-pink mini dress with floating bra cups and a baroque tulle train. 

Laquan Smith

It’s official: low waists are back. In his Autumn 2022 show, Laquan Smith introduced a rulebook on how to interpret the cult early-aughts trend the modern way (not without the help of a certain supporting actress who’s been spending her time with a certain controversial rapper). Smith decorated his fables bodysuits with hip bone cutouts and styled them with the lowest-sitting pants this season. Vinyl made an appearance, of course, however, unlike in the last couple of collections, it served as a tasteful accent, accentuating the textural complexity of other materials like lycra, vinyl and sequins. 

Dion Lee

Dion Lee devised an army of sci-fi knights to present his Autumn 2022 collection, and what a joy it was to take in! In reinventing his signature precisely-constructed corsets, Lee took a step away from lacing and opted for leather and shearling(!) panels instead. Lace gimp suits in red and blue were a bold choice that, among a largely neutral-toned lineup, stood out like a star antagonist of an anime arc. A couple of menswear looks presented embraced androgynous sensuality with asymmetric skirts and bodysuits with triangular masks embedded in them.

Tory Burch

The once-boho-chic-haven Tory Burch, embodied the new-gen sexiness this season, and fans couldn’t get enough of it. Calculated risks were taken by Honor Brodie that paid off: the high-waisted technical harem pants that flowed into tight bustiers read as an Upper-East-Sidian take on the phenomena of covid-induced sweatpants culture. Asymmetric abstract prints on skin-tight dresses gracefully forayed into the risk focus of the collection that, in its very heart, was a love letter to the city of New York and its women.

The post Runway Report: New York Fashion Week Day 4 Recap appeared first on Prestige Online - Hong Kong.

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