Celebrity Life

Luxury fashion brands are upping the ante to stay ahead of the curve.

The post Elevating the Craft of Fashion With Knowledge appeared first on LUXUO.

In a world that's pretty much closed for more than a year, the yearning for physical activity has fuelled the demand for products such as sportswear and its related goods. Luxury brands are tapping into this desire and creating more collaborations with sportswear brands.

The post Louis Vuitton Makes a Bet on the Sporting World appeared first on LUXUO.

We take a brief look at the history and evolution of the iconic Louis Vuitton trunks through the ages.

Louis Vuitton – the maison, not the man – was founded back in 1854 at the now storied Rue Neuve des Capucines in Paris, France. By that time, Louis Vuitton already had 17 years’ worth of experience working with one of Paris’ most reputable layetier emballeurs, experts in the art of packing and protecting garments. But instead of simply leveraging his well-established credentials, Louis Vuitton went for radical innovation: Luggage pieces that would be lighter and stronger to meet the demand of travellers going faster and farther, while also being aesthetically striking. In other words, he aimed to stand apart from the competition to create pieces that would become true essential items.

Still in 1854, Louis Vuitton started covering trunks with a light yet resistant canvas known as Gris Trianon. It quickly became a signature of the maison and was even called Vuittonite. Next came the creation of the first flat topped, rectangular trunk which could easily be stacked. While this might sound obvious, at the time rounded-top trunks were commonly used.

[caption id="attachment_211524" align="alignnone" width="1024"] The family home of Louis Vuitton at Asnières.[/caption]

Still in 1854, Louis Vuitton started covering trunks with a light yet resistant canvas known as Gris Trianon. It quickly became a signature of the maison and was even called Vuittonite. Next came the creation of the first flat topped, rectangular trunk which could easily be stacked. While this might sound obvious, at the time rounded-top trunks were commonly used.

[caption id="attachment_211525" align="aligncenter" width="683"] Trunk created to transport Johannes Vermeer’s “The Milkmaid” for Masterpieces Travel in Louis Vuitton.[/caption]

It goes without saying that copycats and imitators soon followed. So, Louis Vuitton began to focus on the covering fabrics of the trunks to convey the maison’s identity. In the early 1870s Louis Vuitton trunks used a red-striped canvas, which gave way to the Damier check in 1888. Then in 1896 the Monogram canvas was born. The design – created by Georges Vuitton – combined the founder’s initials with abstract floral shapes. Then in 1906, Louis Vuitton started creating trunks in the style that today’s shoppers would instantly recognise.

A particularly interesting element in this saga is Louis Vuitton’s Asnières atelier in the Parisian suburbs, which has created a wealth of exceptional, custom-made pieces for over a century and a half, and continues to do so today. The atelier’s creations range from explorer Pierre Savorgnan de Brazza’s famous “Trunk Bed” for his expeditions in 1905 to last year’s Louis Vuitton x League of Legends Trophy Travel Case.

[gallery ids="211526,211527,211528,211529,211530,211531,211532,211533"]

The journey of Louis Vuitton’s trunks began with innovation and ever since, innovation has stayed at the forefront of the maison’s hard-sided creations. New technology – such as 3D printing – continue to expand the possibilities for purpose-built trunks while the brilliant minds of Louis Vuitton’s designers and artisans ensure that the brand’s trunk remain “aesthetically striking” essentials.

Case in point, the Malle Fleurs highlighted at Men’s Artistic Director Virgil Abloh’s Spring-Summer 2020 show.

[caption id="attachment_211534" align="aligncenter" width="683"] Malle Fleurs 110, men’s show, Spring/Summer 2020[/caption]

So, wherever you travel to and whatever you might be carrying – whether it’s your daily essentials for a much-needed holiday, a delicate bouquet of flowers, your watch collection, a game to while away the time, or even the FIFA World Cup – Louis Vuitton can create the perfect trunk to accompany you.

This story first appeared on Prestige Indonesia

The post The Evolution of Louis Vuitton’s Legendary Trunks appeared first on Prestige Online - Hong Kong.

A superfluous luxury watch holder like this, of course, deserves its own French name - Coffret 8 Montres Monogram Titane.

The post Louis Vuitton Introduces Monogram Watch Trunk in Titanium and Ruthenium appeared first on LUXUO.

Made of luxe materials including genuine leather, exotic skins, covered with animal and camo inspired prints, these soccer balls will take your game to the wild side.

The post Play On The Wild Side For The World Cup appeared first on LUXUO.

Take a walk down the luxury brand’s memory lane with this exhibition of travel accessories and baggage, running in Singapore till end June, 2016.

The post Louis Vuitton Presents Malle Extraordinaire appeared first on LUXUO.

The French luxury titan forges a timepiece that recalls earlier and humbler times.

The post Trunk Story: Louis Vuitton Fifty Five appeared first on LUXUO.

Louis Vuitton is collaborating for the first time with the Rugby World Cup to design a case for the Webb Ellis Cup, the sport's biggest prize.

The post Louis Vuitton designs case for Rugby World Cup trophy appeared first on LUXUO.