Celebrity Life

Lyst is back with its trusty quarterly trend report and, in a shocking turn of events, Balenciaga continues to rank as fashion’s hottest brand (that was sarcasm, in case you couldn’t tell). For a second consecutive quarter, the Demna-led house dominated Lyst searches and sales, as well as Google queries, engagement statistics, and social media mentions. Lyst mentioned […]

When Lyst announced its list of the hottest brands, men’s products, and women’s products for Q3 2021, it was no surprise to see Balenciaga and YEEZY near the top. What may have been a surprise to some, however, was the inclusion of On’s Cloud running sneaker, which sits at 7th on the list. The Swiss brand, […]

Fashion is, above all else, fickle. Trends come and go, hot brands become old news, the cycle continues. Not everything changes, however, as Lyst’s latest quarterly report makes abundantly clear. The biggest brands in the world are still, well, the biggest brands in the world. The most interesting revelations come by way of ever-shifting product […]

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